Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|E562B
Robert Siegel
2018

Between the back half of 2015 and early 2018 CircleUp had both grown and changed substantively. The company’s core data and Helio platform had enabled the firm to offer a new set of equity and...

|GS92
Hau Lee, Richard Chivaka
2018

Mhuri Enterprise had beaten the odds, and figured out a way to cut production costs to bring its pigs to market and make a profit. Small-scale enterprises faced a large number of financial, regulatory, and...

|SM292
Steve Callander, Josh Richman, Julie Makinen
2018

In July 2015, a monumental environmental bill, S.B. 350, was making its way through the California legislature. The measure sought to reduce the state’s petroleum use by 50 percent; require 50 percent of energy to...

|E632
Amir Goldberg, Robert Siegel, Matt Saucedo
2018

Tableau: The Creation of Tableau Public highlights a product manager’s role in the creation of a new technology product. In particular, the case discusses the creation of a free public data visualization tool to help...

|E627
Robert Siegel, Peter Seibert
2018

The Invoice2Go case follows CEO Greg Waldorf, CTO Kallol Das and PM Rachel Witalec as they scale the company from a small, Australian-based startup into a venture-backed global company. Particular issues explored include hiring new...

|E144
Robert Chess, Julie Makinen
2018

Since the 1990s, the distinction between the pharmaceutical industry and the biotech industry has blurred, creating what we can now call the biopharmaceutical industry. How and why did this happen, and where is the industry...

|E643
Robert E. Siegel, Amadeus Orleans
2017

AB InBev, the world’s largest beer company, faced serious challenges in 2017. First, large food and beverage companies were under-pressure due to shifting consumer preferences towards healthier products and increasing price pressure from retailers. The...

|E606B
David Dodson, Matt Saucedo
2017

The Jennifer Dulski case follows the career of Silicon Valley executive Jennifer Dulski, tracing her path from her time as a startup CEO who sold her company to Google, before becoming COO of Change.org, the...

|E636
Peter Ziebelman, Matt Saucedo
2017

The corporate venture capital (CVC) primer follows the journey of Claudia Fan Munce, the head of CVC for a major software and hardware conglomerate, as she and her team source and diligence partnership opportunities with...

|E637
Steve Ciesinski, Howie Rosen, Matt Saucedo
2017

The Aerobotics case provides an in-depth analysis of the challenges and opportunities for drone-related startups. In particular, the case follows the journey of the Aerobotics founders as they design and develop a drone platform that...

|E633
James Lattin, Matt Saucedo
2017

The Birch Benders case follows the story of Matt LaCasse and Lizzie Ackerman as they embark on a journey to make the world’s best pancake mix. Through their trials and tribulations, the readers learn of...

|E642
Robert E. Siegel, Amadeus Orleans
2017

In 2017, significant changes were sweeping the global automotive industry: the rapid growth of electric vehicles, the race to develop commercially reliable autonomous cars and the ride-sharing phenomenon. Those trends were magnified by technological advancements...

|E635
Robert Siegel, Ryan Kissick
2017

“TTTech in 2017: When Market and Technology Trends Align with Company Capabilities” examines the Austrian technology company TTTech.  A global leader in robust networked safety controls, TTTech developed hardware and software solutions that improved the...

|E572B
Robert Siegel
2017

Between 2013 and 2017 PayPal had grown from $8 billion to almost $11 billion in revenues and had a market cap of over $70 billion. In addition, the product and cultural transformations of the organization...

|E560
Jeffrey Chambers, Ryan Kissick
2017

The Thumbtack case explores the major challenges associated with raising money at a technology start-up in Silicon Valley.  In 2008, Marco Zappacosta, Jonathan Swanson, and Sander Daniels founded Thumbtack, an online marketplace that connects customers...

|E623
George Foster, Sara Rosenthal
2017

The case describes the journey of Zola, an online wedding registry designed to greatly improve the clunky and impersonal wedding registry process.  With innovative features such as group gifting, scheduled delivery, and honeymoon donations, Zola...

|E621
Robert Chess, Ryan Kissick
2017

In 2007, Jody Greenstone Miller founded Business Talent Group (BTG), a company that connected top independent professionals, including consultants and executives, with global companies for project-based work at a lower cost and with more precision...

|E628
H. Irving Grousbeck, Sara Rosenthal
2017

Josie Sung and Greg McNamara founded Denver-based Lighthouse Systems in 2006 shortly after graduating from the Stanford Graduate School of Business in 2005. After exploring several ideas, they landed on a technology solution for helping...

|E597B
Robert Siegel, Matt Saucedo
2017

Lending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company,...

|E630
Robert Siegel, Ryan Kissick
2017

In 2014, Mar Hershenson and Pejman Nozad teamed up to form Pear VC, a venture capital firm that invested in start-ups spanning three stages of company development: 1) pre-seed, which Pear termed “soil”; 2) seed;...