Humor: Serious Business – Caselet Studies - Brian Fugere: Bigger Than Bullsh*t

Humor: Serious Business – Caselet Studies - Brian Fugere: Bigger Than Bullsh*t

By
Jennifer Aaker, Naomi Bagdonas, Peter Seibert
2018|Case No.M370B| Length 6 pgs.

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of humor in the business world. Sara Blakely (in Using Humor to Launch a Company) explores how humor drove her revolutionary startup SPANX from a one-person startup to global phenomenon. Brian Fugere (in Bigger Than Bullsh*t) analyzes how humor helped infuse humanity back to the consulting world. Eric Gurian (in Humor Ignites Positive Action in Dark Times) discusses how humor engaged a community in a serious issue and moved people to action.

Learning Objective

Students will discuss and explore the various ways humor can be used strategically in a business context.

This material is available for download by current Stanford GSB students, faculty, and staff, as well as Stanford GSB alumni. For inquiries, contact the Case Writing Office.

Available for Purchase