Humor: Serious Business - Caselet Studies – Dick Costolo: The Power of Humor in Leadership

Humor: Serious Business - Caselet Studies – Dick Costolo: The Power of Humor in Leadership

By
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sophia Pink
2018|Case No.M371-3| Length 7 pgs.

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (Dick Costolo – Partner at Index Ventures and Former CEO of Twitter, Gregg Spiridellis – CEO and co-founder of JibJab, and Jenn Bane - mastermind behind the Cards Against Humanity Saves America campaign) as they examine the strategic use of humor in business. Dick Costolo (in The Power of Humor in Leadership ) explores using humor as a leadership strategy, while drawing on his experience in comedy to offer advice for bringing humor into a business setting. Gregg Spiridellis (in Humor in Physical Space Engages a Mindset of Levity ) looks at how physical cues in our work environment can encourage humor and playfulness. Jenn Bane (in The Power of Levity to Activate People in the Face of Gravity ) walks us through the process Cards Against Humanity took to create their Saves America campaign and reflects on the impact combining humor with a serious issue had on the company and on our country.

Click to view  Humor: Serious Business – Caselet Studies – Cards Against Humanity: The Power of Levity to Activate People in the Face of Gravity

Click to view  Humor: Serious Business – Caselet Studies – Gregg Spiridellis: Humor in Physical Space to Engage a Mindset of Levity

Learning Objective

Students will discuss and explore the various ways humor can be used strategically in a business context.

This material is available for download by current Stanford GSB students, faculty, and staff only. For inquiries, contact the Case Writing Office.