Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|E477
Andrew Rachleff, Peter Reiss, Sara Rosenthal
2014

The Wealthfront case tells the story of Andrew Rachleff, co-founder of Benchmark Capital and Stanford GSB faculty member, who starts a new company in 2007 based on his personal interest to provide endowment-quality investment management...

|SM213B
Nicholas Bloom, John Van Reenen, Sheila Melvin
2013

In August 2007, the United States-based private equity firm the Blackstone Group acquired a 50.1 percent stake in Gokaldas Exports for $116 million. The investment was a two-part deal that included an “open offer” to...

|SM213A
Nicholas Bloom, John Van Reenen, Sheila Melvin
2013

Gokaldas Exports was a family-owned business founded in 1979 that had grown into India’s largest apparel exporter by the mid 2000s. Its founder, Jhamandas H. Hinduja, had bequeathed control of the company to three sons,...

|IB99
Manish Khandelwal, John Roberts
2011

Dabur India, Ltd. had come a long way since 1884. It began as an Indian traditional Ayurveda health products firm and, by 2010, had grown into one of the top four fast moving consumer goods...

|GS75
David Hoyt, Hau Lee, Power Siu, Mitchell Tseng
2010

In 2008, more than 750 million cell phones were produced in China. A significant portion (20 percent, or about 150 million units) of these phones were produced by Shanzhai companies. These companies had rapidly taken...

|E326(B)
Claire Magat, Garth Saloner
2009

Amanda West is a GSB graduate who has launched a healthy fast food restaurant out of business school. She developed the business plan with her S356 team and validated the idea throughout the course. After...

|E326(A)
Claire Magat, Garth Saloner
2009

Amanda West is a GSB graduate who has launched a healthy fast food restaurant out of business school. She developed the business plan with her S356 team and validated the idea throughout the course. After...

|E345
Garth Saloner, Jocelyn Hornblower
2009

This vignette tells the story of Jessica Herrin, founder of Stella & Dot, a direct sales jewelry company. It details Herrin’s desire to start and grow a company that would offer an employment solution for...

|SI115
Hau Lee, Erica Plambeck, Maria Shao
2009

The Institute of Public & Environmental Affairs, founded and led by prominent Chinese environmentalist Ma Jun, was a small non-profit organization with an outsized mission. The Beijing-based group aimed to be a catalyst in “greening”...

|IB80
Gary Mekikian, John Roberts
2009

This note examines the history of the IT services industry and provides a detailed analysis of the market and its players during the period between the adoption of the personal computer as a business and...

|E351
Garth Saloner, Claire Magat
2009

Rachel Braun Scherl and Mary Wallace Jaensch are marketing consultants for J&J who uncover the opportunity to buy Zestra Laboratories, a South Carolina company which makes a product proven to improve women’s sexual health. The...

|E355
Victoria Chang, Jessica Jackley, Garth Saloner
2009

This case study tells the story of Shona McDonald, founder and managing director of South African company, Shonaquip. The company designed, manufactured, and supplied mobility equipment, as well as augmentative and alternative communication devices for...

|E353
Victoria Chang, Riad Dimechkie, Jessica Jackley, Garth Saloner, Carla Sayegh
2009

This case study captures the rich history of Silkor, a Lebanese laser medical center started by brother and sister team, Oscar and Lara Tarakjian. The case study tells the story of the founding of Silkor,...

|IB79
Gary Mekikian, John Roberts
2009

In February 2008, as S. Mahalingam (Maha), the CFO of Tata Consultancy Services considered the strategic challenges facing TCS, challenges faced only by the elite segment of IT services companies: IBM Global Services, Computer Sciences...

|E372
Annie Adams, Lyn Denend, Sarah Garrett, Whit Keuer, Garth Saloner
2009

Dr. Kalpana Sankar, CEO of Hand in Hand, was exhausted after an all-day meeting of the organization’s executive team at its headquarters in Kanchipuram, India. As she prepared for a drive to Chennai, she dreaded...

|E267(B)
Mark Leslie, Katherine Bose
2008

After significant changes in management, strategic direction and product focus, XenSource, a virtualization software start-up that relies on open source code, faces key decisions regarding the positioning and packaging of its products, a challenge which...

|E286D
Katherine Bose, Robert Chess, Peter Reiss
2008

The protagonist (“Howard Glass”) is a recent GSB graduate (2007) heading up a biomedical device start-up focused on the gastric bypass market. The case tracks Glass and team from the team formation and idea generation...

|E290
Sean Harrington, Garth Saloner
2008

It was December 2007 and Patrick Awuah, founder and president of Ashesi University, began updating his school’s business plan. He looked back on the university’s short history with pride—in only 10 years Awuah and his...

|E298
R. Ellis, Garth Saloner, Amanda Silverman
2008

In the tenth year of their business, Circles’ co-founders, Janet Kraus and Kathy Sherbrooke, had completed a successful exit for their company. They had worked closely for years, building their early venture into a leading...

|E291
Sean Harrington, Garth Saloner
2008

By 2008, Databank had built a reputation as one of Ghana’s premiere companies, earning the #1 ranking in Ghana’s Most Respected Company and CEO annual awards. Founded in 1990 by Ken Ofori-Atta, Keli Gadzekpo, and...