Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|M370A
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Sara Blakely
2018

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of...

|M370B
Jennifer Aaker, Naomi Bagdonas, Peter Seibert
2018

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of...

|M370C
Jennifer Aaker, Naomi Bagdonas, Peter Seibert, Eric Gurian
2018

This set of Humor: Serious Business “Caselet Studies” follows three visionaries (SPANX CEO Sara Blakely, Deloitte Partner Brian Fugere, and Friend of a Friend Productions CEO/Founder Eric Gurian) as they examine their strategic use of...

|M369
Wesley Hartmann, Debra Schifrin
2017

Rachio, a small Denver-based company, developed and sold a disruptive technology that digitized home sprinkler systems. Rachio’s “Smart Sprinkler Controller” enabled homeowners to reduce water usage by up to 50 percent by using detailed weather...

|M368
Pedro M. Gardete
2017

Maria Almaden was considering the launch of a new business that would use traditional cheesemaking techniques to produce high-quality vegan cheese. Eager though she was to embark on her new endeavor, she first had to...

|M363A
Pedro M Gardete, Debra Schifrin
2016

In 2003, the tiny start-up Orb came up with a breakthrough technology. Through its software, every type of media on a PC (including music, photos, and videos) could be streamed remotely to any mobile device...

|M350
Jennifer Aaker, Stephany Yong, Jessica Dodson
2016

This 2016 case describes how Bare Escentuals used innovative product design and marketing to transform itself from a local San Francisco retailer into one of the leading cosmetic companies in the United States. In 1995,...

|M365
Jennifer Aaker, Debra Schifrin
2016

In 2015, Federica Marchionni left her position as the president of the high fashion company Dolce & Gabbana USA to become the CEO of Lands’ End.  She came with a mandate to drive the $1.4...

|M364
Jennifer Aaker, Stephany Yong, Jessica Dodson, Tina Sharkey, Dane Howard
2016

This case describes how eBay Inc. CEO John Donahoe, leading a multibillion-dollar global technology company in a highly competitive and changing environment, embraced design thinking as a key ingredient of culture change and a catalyst...

|M362
S. Christian Wheeler, Andrew Malcolm
2016

At the end of 2011, Microsoft was closing its acquisition of Skype for $8.5 billion.  Skype had more than 500 million registered users, revenue exceeded $600 million, and the company accounted for 40 percent of...

|M314
Wasim Azhar, Marc Fetscherin
2016

In January 2016, Mr. Tahir Raza Mian, Assistant Sales and Marketing Manager at the Avari Hotel Lahore (until 1994 known and operated as the Avari Lahore Ramada Renaissance Hotel), was concerned about the average room...

|M360
Baba Shiv, David Hoyt
2015

Atmel Corporation is a manufacturer of semiconductors (chips).  It is an engineering-driven business-to-business company, and prior to 2012 its marketing was largely limited to preparation of specifications, launching new products, and trade shows.  In 2012,...

|M355
Harikesh Nair, Sheila Melvin
2015

Qihoo 360 Technology Company was a leading Internet platform company in China, the number one provider of Internet and mobile security products as measured by user base. The company entered China’s fiercely competitive Internet market...

|M358
Harikesh Nair, Allan Thygesen, Jaclyn Foroughi
2015

In late September 2014, Facebook, the world’s largest social network, announced the launch of Atlas, an ad serving and measurement platform that would allow advertisers to target ads to real people using Facebook’s unique user...

|M356
Harikesh Nair, Allan Thygesen, Jaclyn Foroughi
2015

In April 2007, Google, one of the world’s largest online publishers, announced that it was acquiring DoubleClick, a technological platform for online advertisers and publishers, for $3.1 billion. At the time, the deal marked the...

|IDE06
Laura Hattendorf, Michael Kennedy, Laurent de Clara, Yin Li
2014

The case follows Jim and Debbie Aung-Din Taylor, an American couple with backgrounds in international development, as they found and build Proximity Designs, a social enterprise in Myanmar. Initially, the Taylors are focused on redesigning...

|E500
Jonathan Levav, Jason Luther
2014

Waze successfully developed a free smartphone mapping application that gave consumers turn-by-turn directions and real-time traffic data. This digital map compiled driver-generated data from Waze’s community of users to relay constantly updated information on conditions...

|M349
Harikesh Nair, David Hoyt
2014

In 2013 and 2014, eBay deployed several sets of large, interactive touch screens and related technologies in shopping malls and retail stores. These “connected technologies” were used in a variety of ways intended to benefit...

|M352
Jennifer Aaker, Patricia Mason
2014

Avenues the World School, an international private school with around 20 campuses in cities around the world, was designed to be the “learning community of the future” that used technology to connect students, professionals, and...

|E489
Robert Chess, Jason Luther
2014

International healthcare and reimbursement systems underwent a radical transformation in the 2000s, resulting from growing financial pressures incited by economic depression and a steady rise in healthcare spending. This phenomenon was most pronounced in the...