Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|OIT113
Michael Lepech, Erica Plambeck, Margot Sutherland
2018

This case describes the 2016 market entry in California of an innovative construction system for housing: BONE Structure, developed by the Canadian company of the same name. The choice of this structural system and construction...

|OIT-112
Robert Chess, Matt Saucedo
2016

Blue Shield of California follows CEO Paul Markovich as he navigates the challenges of running one of the largest not-for-profit health care insurers in the United States. The case begins with a history of health...

|E519
Haim Mendelson
2014

Evernote is a suite of cloud-based software and services designed to augment the user’s brain by capturing pieces of information in multiple formats, organizing, indexing and storing them, and making them easily searchable. The company...

|E503
James Lattin, Kirk Bowman, Maryanna Quigless
2014

CEO, Ryan Smith and the rest of the founding team at Qualtrics grew the company to 350 employees and an estimated $50M in revenue through an inside-sales model. After ten years of bootstrapping however, the...

|E484
Jim Ellis, Justin Randolph
2014

The case profiles the protagonist, Luke Tashie, CEO of Yobella — a self-serve frozen yogurt retail chain that Tashie acquired via a search fund — as the company struggles post-acquisition.

The case provides an...

|GS83
Hau Lee, Christopher Tang
2014

As the world population exceeded 7 billion by the end of 2011, various agencies working to alleviate poverty had come to a general consensus that pure charity was not a sustainable solution. In the absence...

|IDE05
Hau Lee, Michael Kennedy, Jonathan Elist
2014

After deciding to transform a former government-owned poultry farm in Ethiopia, two American business partners encounter challenges related to input costs, inventory management, delivery, government relations, and other key challenges that are common to entrepreneurs...

|GS82
Hau Lee, Christopher Tang, Jawad Masood
2014

In 1984, Trung Dung fled political persecution in Vietnam, the country of his birth, to arrive in the United States as a refugee with only $2 in his pocket. Over the next two decades, he...

|SI122
William Meehan III, Davina Drabkin
2013

In 2007 a group of eight friends wanted to give. With so many charities out there, the friends wanted to know which ones were doing the most good. They had two basic questions: (1) what...

|OIT107
Lyn Denend, Tim Elliott, Stefanos Zenios
2013

This case provides an overview of the nonprofit organization PATH and its Safe Water Project—a five-year effort launched in late 2006 with $17 million in funding from the global development unit of the Bill and...

|OIT106
Lyn Denend, Tim Elliott, Stefanos Zenios
2013

This case provides an overview of the nonprofit organization PATH and its Safe Water Project—a five-year effort launched in late 2006 with $17 million in funding from the global development unit of the Bill and...

|OIT108
Lyn Denend, Tim Elliott, Stefanos Zenios
2013

This case provides an overview of the nonprofit organization PATH and its Safe Water Project—a five-year effort launched in late 2006 with $17 million in funding from the global development unit of the Bill and...

|OIT109
Lyn Denend, Tim Elliott, Stefanos Zenios
2013

This case provides an overview of the nonprofit organization PATH and its Safe Water Project—a five-year effort launched in late 2006 with $17 million in funding from the global development unit of the Bill and...

|GS84
Michael Marks, David Hoyt
2013

Ben Kaufman founded Quirky in 2009 to enable anyone with a product idea to access an online network of people to help evaluate and improve the idea, and potentially bring it to market. By the...

|GS79
Hau L. Lee, Sonali Rammohan
2013

Before opening its first store in India in 1996, McDonald’s spent six years building its supply chain. During that time, the company worked to successfully source as many ingredients as possible from India. However, French...

|GS61B
David Hoyt, Hau Lee, Michael Marks
2013

This is an update to GS-61, describing developments at the company through 2011, including a major acquisition, distribution in China, and an initiative to cultivate start-ups that might grow into future clients.

|E373A
Charles Holloway, Claire Magat, John Morgridge
2012

Part A of the case opens in July of 2009 with Becky Splitt, CEO of StudyBlue, facing a series of difficult decisions. These include: determining the appropriate business model to monetize the StudyBlue site, which...

|E414
Arar Han, Haim Mendelson
2012

Prototypes allow you to consider and test your product or service concept quickly and at low cost, and they play an important role in the development of new ventures. This quick introduction elaborates on the...

|E407
Arar Han, Charles Holloway, John Morgridge
2012

Venture capitalist Atul Kapadia was inclined to provide seed funding for Sujeet Kumar and Michael Sinkula to found Envia Systems, a lithium-ion battery company. Admittedly, Envia was little more than the founders’ vision of an...

|E373B
Charles Holloway, John Morgridge, Sara Rosenthal
2012

Part A of the case opens in July of 2009 with Becky Splitt, CEO of StudyBlue, facing a series of difficult decisions. These include: determining the appropriate business model to monetize the StudyBlue site, which...