Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|OB82
Jeffrey Pfeffer
2016

Despite the likelihood of being named the next CEO within a few years, Zia Yusuf decided to leave SAP in the fall of 2009. He spent the next six months or so as an executive-in-residence...

|OB93
Jeffrey Pfeffer
2016

Tristan Walker was a 32-year-old entrepreneur. A visionary thinker and GSB graduate, Walker had accomplished much in his short career, and had worked briefly at Twitter, Foursquare, and Andreessen Horowitz before founding his own company,...

|IDE-09
Jesper Sorensen, Laurent De Clara
2015

In early 2014, Tara Fela-Durotoye, the founder and CEO of House of Tara, was contemplating one of her greatest achievements to date. Her company had been named by L’Oréal as a strategic distributor for...

|SM238
Thomas S. Wurster, Derek Kennedy, Jason Zajac
2015

Most business activities can be understood as progressions from insight to outcome – getting from the original spark of an idea to the actual realization of financial and strategic results. And yet, leaders and companies...

|IB108
William P. Barnett, Mooweon Rhee, Sang-Hoon Kim
2015

On the evening of June 10, 2011, the first European tour of Korean idol groups was held in Paris. With European fans demanding tickets and organizing a flashmob rally in front of the Louvre Museum,...

|OB90
Jeffrey Pfeffer
2015

In November of 2010, the board of Stanford Hospital and Clinics announced that Amir Dan Rubin, at the time chief operating officer of the UCLA Hospital System, would become the next CEO at Stanford Hospital...

|SM233
Glenn Carroll, Davina Drabkin
2014

By the spring of 2013, Michael Kinstlick and Angus MacDonald had been running a microdistillery for less than a year. Coppersea, located in New York’s Hudson Valley, produced handcrafted spirits using a unique process based...

|IDE08
John-Paul Ferguson, Laurent De Clara
2014

In June 2014, Anthony Pile, founder and chairman of Blue Skies, called a board meeting to discuss the company’s development plans. The economic crisis in Europe had made consumers more price sensitive, putting pressure on...

|E516
Laura Hattendorf, Yin Li
2014

VisionSpring follows social entrepreneur Jordan Kassalow from his early career in public health through the founding of VisionSpring, an organization that sells eyeglasses to the rural poor in developing countries. The case describes how Kassalow...

|E514
H. Irving Grousbeck, Yin Li
2014

This case follows CEO Andy Dunn as he struggles to build a technical team that will enable Bonobos, an ecommerce and menswear company, to scale. The case also outlines the path that leads Dunn to...

|OB89
Charles O'Reilly, Jeffrey Pfeffer, David Hoyt, Davina Drabkin
2014

This case describes the challenges facing CEO Kent Thiry and DaVita as they being thinking about how to integrate a recent acquisition, Health Care Partners (HCP). DaVita had been primarily a kidney dialysis company with...

|SM235
Robert Burgelman, Robert Siegel, Cyril Labidi
2014

This industry note covers how new players in cloud file sharing and storage (such as Dropbox and Box) are reshaping the overall enterprise content management (ECM) software industry in 2014. The note presents the major...

|HR40
Hayagreeva Rao, Carter Bowen, Gib Lopez
2014

The SEALs are the elite special forces of the U.S. Navy. Their selection and training is exceptionally rigorous, with a heavy emphasis on physical condition, stamina, and mental toughness. However, the SEALs have a wide...

|IDE07
Jesper B. Sørensen, Laurent De Clara
2014

In early 2014, Sanjay Swamy and Valerie Rozycki Wagoner, respectively chairman and CEO of ZipDial, were discussing the possibility of extending the company’s operations to Indonesia and the Philippines, two key markets in Southeast Asia....

|E524
Robert Burgelman, Robert Siegel, Sara Rosenthal
2014

The SurveyMonkey case portrays the evolution of the company from its founding in 1999 through to 2014. SurveyMonkey was launched by Ryan Finley, a young computer science graduate from the University of Wisconsin-Madison, to address...

|SM209C
Robert Burgelman, Robert Siegel, Rosy Lee
2014

This short case discusses the process of Life Technologies’ acquisition by Thermo Fisher in 2013 and 2014. The case is a complement to SM-209A and SM-209B, which highlight the various growth and acquisition strategies the...

|E528
Robert Siegel, Yin Li
2014

This case focuses on the investment strategy employed by 500 Startups, an early-stage investment firm founded by Dave McClure. McClure, an outspoken personality in Silicon Valley, believes that the venture capital industry is not innovating...

|E527
Robert Siegel, Yin Li
2014

The case follows Scott Painter and his executive team as they deal with a crisis that threatens the survival of TrueCar, a company founded by Painter to improve consumers’ car buying experiences. TrueCar’s automotive dealer...

|E494B
Hayagreeva Rao, Yin Li
2014

This case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers...

|E494A
Hayagreeva Rao, Yin Li
2014

This case follows Julio Vasconcellos (MBA 2007) as he launches Peixe Urbano, a daily deals company in Brazil. Daily deals are coupons that offer savings at local merchants and are sold en masse to consumers...