Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|E267(B)
Mark Leslie, Katherine Bose
2008

After significant changes in management, strategic direction and product focus, XenSource, a virtualization software start-up that relies on open source code, faces key decisions regarding the positioning and packaging of its products, a challenge which...

|E290
Sean Harrington, Garth Saloner
2008

It was December 2007 and Patrick Awuah, founder and president of Ashesi University, began updating his school’s business plan. He looked back on the university’s short history with pride—in only 10 years Awuah and his...

|E298
R. Ellis, Garth Saloner, Amanda Silverman
2008

In the tenth year of their business, Circles’ co-founders, Janet Kraus and Kathy Sherbrooke, had completed a successful exit for their company. They had worked closely for years, building their early venture into a leading...

|E291
Sean Harrington, Garth Saloner
2008

By 2008, Databank had built a reputation as one of Ghana’s premiere companies, earning the #1 ranking in Ghana’s Most Respected Company and CEO annual awards. Founded in 1990 by Ken Ofori-Atta, Keli Gadzekpo, and...

|E308
Sean Harrington, Garth Saloner
2008

It was July 2007, and Linda Rottenberg, cofounder and CEO of Endeavor—a nonprofit dedicated to transforming the economies of emerging markets by identifying and supporting high-impact entrepreneurs—was preparing for a quarterly meeting with the global...

|E314
Katherine Bose, Garth Saloner
2008

The protagonist is Gina Bianchini, a 32-year-old GSB graduate recovering from having co-founded a well-funded, well-led, but failed tech company. When presented with the opportunity of starting a new company in the social networking space...

|E288
Bethany Coates, Garth Saloner
2008

By the end of 2007, Kiva, the first online person-to-person microfinance organization, had produced a number of compelling results. The site regularly “sold out” of loans. Every business listed on the site was funded within...

|E316
Jocelyn Hornblower, Garth Saloner
2008

This case follows entrepreneur Nicole Alvino in the early days as she started a new company, dermalounge. Issues covered include building networks, writing a business plan, and fundraising.

|E277
Katherine Bose, Kathryn Shaw
2008

The case looks at Bialecki, Inc., a boutique search firm based in NYC for senior level managers in the financial services industry. The case protagonist as well as the firm’s founder and president, Linda Bialecki,...

|E284
Sean Harrington, Peter Reiss
2008

Pete Flint and Sami Inkinen, co-founders of RealWide.com, a real estate search web site, met for lunch at the Fish Market restaurant in San Mateo, Calif. to discuss the coming week. It was September 21,...

|E327A
Jocelyn Hornblower, Garth Saloner
2008

The case follows Rose Hanna and her three business partners (Richard Hanna, Bob Francis and Faye Francis) as they launch and grow a scientific instrument company, MicroSample. It covers the idea discovery stage, their decision...

|E327B
Jocelyn Hornblower, Garth Saloner
2008

The case follows Rose Hanna and her three business partners (Richard Hanna, Bob Francis and Faye Francis) as they launch and grow a scientific instrument company, MicroSample. It covers the idea discovery stage, their decision...

|E285
Katherine Bose, Kathryn Shaw
2008

Looking at two companies, ISG and ArcelorMittal, the case examines the steel industry over several decades, but with an emphasis on the 2000-2004 timeframe, when heavy international consolidation affected dozens of mills and mini-mills. ISG’s...

|GS59
Hau Lee, Jennie Tung
2008

As the middle classes of many Asian countries grow, we are beginning to see countries like China, Thailand, Malaysia, Singapore, Philippines, and Indonesia becoming emerging markets for many consumer goods. Markets for higher end, branded...

|E278
Bethany Coates, Kathryn Shaw
2007

Alejandro Ramirez, the CEO of Cinepolis, the largest film exhibitor in Latin America, sat in the back of row of the company’s flagship movie theatre in Mexico City one evening in January 2005. The company...

|E304
Robert Chess, Peter Reiss, Sean Harrington, Matt Saucedo
2007

In the spring of 2007, four budding companies were in the very early phase of their development. These entrepreneurial ventures illustrate the variety and breadth of new business ideas that can be pursued, and the...

|E305
Katherine Bose, Garth Saloner
2007

Two female GSB alums stumble on a new market - better fitting and more technologically advanced equestrian footwear. The vignette discusses the backgrounds of the partners, the idea discovery phase and their partnership formation.

|E207B
Katherine Bose, Garth Saloner
2007

A female HBS alumna is convinced of the market possibilities for a gaming company aimed at Baby Boomers, but is strapped by the demands of her family as well as some potential pitfalls involved with...

|E260
Garth Saloner, Bethany Coates, Ana Garcia Azuelo, Jessica Flannery and Haydee Moreno
2007

James Mwangi, the CEO of Equity Bank, a microfinance services provider, oversaw a remarkable turnaround at his organization beginning in the early 1990s. Mwangi’s association with the bank began in 1992, when a founder (who...

|GS58
Hau Lee, Brian Tayan
2007

In 1996, Andrea and Barry Coleman launched Riders for Health, a United Kingdom-based nonprofit dedicated to the improvement of transportation systems for health workers in Africa. The nonprofit’s main program, Transportation Resource Management, involved a...