M352
Jennifer Aaker, Patricia Mason
2014
Avenues the World School, an international private school with around 20 campuses in cities around the world, was designed to be the “learning community of the future” that used technology to connect students, professionals, and curriculum. In just 18…
E489
Robert Chess, Jason Luther
2014
International healthcare and reimbursement systems underwent a radical transformation in the 2000s, resulting from growing financial pressures incited by economic depression and a steady rise in healthcare spending. This phenomenon was most pronounced in…
E497
Yin Li, Howard Rosen, Stephen Ciesinski
2014
Entrepreneurs seeking to start companies in developing economies face significant human resource challenges. Before embarking on their ventures, entrepreneurs should articulate a talent management strategy that describes how they will source, identify…
SM224
Maryanna Quigless, Jonathan Levav
2014
In March 2012 the founders of Qualtrics sat together in the Provo, Utah, office of advisor Duff Thompson. They stared down one of the toughest decisions in the ten-year history of the company. Thompson and Qualtrics’ CEO Ryan Smith had spent the last…
E510
Jonathan Levav, Joshua Rauh, Jason Luther
2014
“Raise money when times are good.” Kevin Hartz mulled over this expression as he examined the term sheet before him. The CEO had become somewhat of a masterful fundraiser. Since founding the online event and ticketing service Eventbrite in 2006, Kevin…
SI123
Laura Arrillaga-Andreessen, Sarah Murray
2014
On joining the Gap Foundation, Bobbi Silten saw an opportunity to tie Gap Inc.’s philanthropic strategy more closely to its business interests, expertise, people, and assets. When looking at the communities from which it sourced its products, Gap Inc. saw…
E513
Jonathan Levav, Yin Li
2014
This case follows Yaron Samid, founder of BillGuard, a personal finance web application that monitors users’ credit card transactions for fraudulent and unrecognizable charges. The case centers on Samid’s struggles to gain broad distribution. After…
M348C
Jennifer Aaker, Debra Schifrin
2014
Stories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. The case explores how stories can drive the growth of a company, focusing on Brit…
M348B
Jennifer Aaker, Debra Schifrin
2014
Stories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands and leading teams. Set in 2014, the case explores how stories can drive the growth of a company…
M348A
Jennifer Aaker, Debra Schifrin
2014
Stories play an important role in business. They are a powerful tool for persuasion and useful in the context of understanding customers, building brands, and leading teams. This case explores how stories can drive the growth of a company, focusing on…
E461
Jim Lattin, Kirk Bowman, Justin Kiessig
2014
The Trunk Club: Hiring, Motivating, and Managing A Sales Team case begins with a description of the company’s business model and the path that led the main protagonist, Brian Spaly, to the CEO post. Five sections compose the main body of the case. The…
E464
George Foster, Sara Rosenthal
2013
This case profiles the launch and growth of Tough Mudder, a startup founded by Will Dean and Guy Livingstone in the mud run/adventure challenge space. Dean, an avid triathlete and marathoner, found these solitary endurance events boring, and wanted to…
E475
Jonathan Levav, Russell Siegelman, Justin Randoplh
2013
The case profiles the protagonist, David Neeleman, a serial “airline” entrepreneur (previous founder and CEO of the US Airline, JetBlue), as he develops the concept for Azul Airlines International – a low-cost, customer service-centric Brazilian airline…
M353
Jennifer Aaker, Sarah Joyce
2013
Circle Du Soleil was one of the most successful entertainment companies in the world, a cross between a vibrant acrobatic show and a compelling narrative musical framework that captivated audiences since 1984. However, building one of the world’s…
E507B
John Glynn, Tim Hsia
2013
Case describes the funding landscape for enterprise technology startups and how there has been a renewed interest in these types of companies in 2012 and 2013. The case highlights recent IPOs within this sector and the venture capitalists who have created…
E507A
John Glynn, Tim Hsia
2013
Case describes the funding landscape for enterprise technology startups and how there has been a renewed interest in these types of companies in 2012 and 2013. The case highlights recent IPOs within this sector and the venture capitalists who have created…
M346
Jennifer Aaker, Jake Poses, Debra Schifrin
2013
The case describes how five organizations (Salesforce.com, Indiegogo, Ferrari, Thumbtack’s Team Philippines, and the U.S. military) developed successful strategies to foster happiness within their organizations and align it with their business objectives…
M347
Sridhar Narayanan, Taylan Yildiz
2013
Star Digital, a multichannel video service provider with over US$100 million in annual advertising spends, was gradually increasing its online advertising spend. The company was extremely active in managing its substantial advertising budget, using…
E470
Andrew Rachleff, Sara Rosenthal
2013
The Airbnb case describes the very early days of this startup, beginning with the founders’ original concept of renting out air beds and serving breakfast (“Airbed and Breakfast”) in their apartment to conference attendees as an alternative to expensive…
E433
Robert Chess, Sara Rosenthal
2013
The Sunrun case profiles the evolution of this residential solar financing startup, focusing on the company’s hypergrowth during its early years. The case begins with Sunrun’s launch by two GSB graduates, Ed Fenster and Lynn Jurich, together with one of…
