This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.
Publicly available cases in this collection are distributed by Harvard Business Publishing and The Case Centre.
Stanford case studies with diverse protagonists, along with case studies that build “equity fluency” by focusing on DEI-related issues and opportunities are listed in the Case Compendium developed by the Center for Equity, Gender and Leadership at the Berkeley Haas School of Business.
Results for
M354
Jennifer Aaker, Maile Lesica, Barbara McCarthy, Tina Sharkey, Tamsin Smith
2012
Stories drive almost everything we do, whether it is the motivation for why we raise our children a certain way, or the backstory for choosing one product over another at the grocery store. In ways that logical arguments and data are not, stories are…
M341
Jennifer Aaker, Debra Schifrin
2012
In 2012 BabyCenter was the largest parenting platform and parenting media company in the world. It provided expert advice to pregnant women and new mothers while connecting these women to each other online and in person. The company had 110 employees…
M343
Jennifer L Aaker, Debra Schifrin
2012
In 2012 the New York-based airline JetBlue served 70 cities with 650 daily flights. JetBlue prided itself on being a fun, low-cost airline with high-quality customer service and popular amenities not found on other airlines. But while it had loyal…
M345
Jennifer Aaker, Sara Gaviser Leslie, Debra Schifrin
2012
The Business Case for Happiness discusses why it is important for employees and customers to be happy, how happiness positively impacts the bottom line, and how an organization can design for happiness. Research shows that employee happiness leads to…
E401
George Foster, Arar Han
2011
Robert Eberhart is an American electronics executive living abroad in Japan as market president. He’s ready to move on to something new and discovers that the changing distribution laws in Japan may provide him a chance to upend the supply chain for…
E395
Arar Han, James Lattin, Mark Leslie
2011
James Gutierrez has started a socially responsible consumer lending company focused on serving the underbanked Hispanic market. The company has gone through a succession of sales directors and Gutierrez has now pinned his hopes on his operations director…
M338
Lyn Denend, Baba Shiv
2011
In 2010, the New Zealand Merino Company Limited (NZM) secured a combination of government and private funding to help it further advance its efforts to revolutionize the country’s sheep industry. Specifically, the company’s top priorities were to expand…
M336
Jennifer Aaker, David Hoyt, Sara Leslie, David Rogier
2010
JetBlue created its first Twitter account in May 2007 (twitter.com/JetBlue). The company’s goal was to target its frequent flyers, the loyal TrueBlue users. Realizing the power of Twitter, JetBlue created a cross-departmental working group from marketing…
M337
Jennifer Aaker, Sara Leslie
2010
This case describes how Bonobos, an internet apparel retailer, leveraged social media to connect with its customers and prospects. Through connecting directly with customers using social media, the company found that consumers were not only interested…
M334
Jennifer Aaker, Ravdeep Chawla, Sara Leslie
2010
Dell began using Twitter in 2007 to clear excess inventory. This case describes the reach and impact that the company had from utilizing this social media channel.
M335
Jennifer Aaker, Sara Leslie, David Rogier
2010
Coca-Cola (“Coke”) is one of the best-known brands in the world and the world’s sixth-largest advertiser based on dollars spent needed a cost-effective way to build deeper connections with consumers, especially teens, and its flagship Coke product. The…
SPM42
Darryl Boynton, George Foster, Norman O'Reilly
2010
The management and marketing of global events has enabled growth at Hockey Canada, the National Sport Organization responsible for the sport of ice hockey in Canada. Indeed, through a planned approach to events, Hockey Canada has established an event…
M330
Jennifer Aaker, Sara Leslie, Carole Robin
2010
The case is meant to provide an overview of research on happiness. It offers a definition for happiness and explains many of the determinants of happiness while dispelling some myths we hold about what makes us happy and how we can obtain happiness (ie…
M331
Jennifer Aaker, Heidy Kwan, Sara Leslie
2010
In many ways, Alex Scott was a regular kid. Her favorite food was French fries; her favorite color, blue. She hoped to be a fashion designer one day. But in other ways—perhaps most ways—Alex was different. In 1997, just before her first birthday, Alex was…
M325
Jennifer Aaker, Victoria Chang
2010
In 2005, Jessica Jackley and cofounder Matt Flannery had started San Francisco-based Kiva because during a three-month work assignment in East Africa, Jackley had met Ugandan entrepreneurs and wanted to share their inspirational stories with friends and…
M328
Jennifer Aaker, Ravdeep Chawla, Sara Leslie
2010
Community service had a long history of success at NIKE. Often, employees did not even see their work as “volunteering”—they felt like they were doing what they loved and making a difference to the people around them. Despite this enthusiasm, corporate…
M328B
Jennifer Aaker, Sara Leslie
2010
Community service had a long history of success at NIKE. Often, employees did not even see their work as “volunteering”—they felt like they were doing what they loved and making a difference to the people around them. Despite this enthusiasm, corporate…
RE135
Kathleen Kavanaugh, Jake Kraft, Baba Shiv
2010
The Dean of the Stanford Graduate School of Business (GSB), Bob Joss, must decide whether to make the school’s new campus LEED certified. LEED stands for Leadership in Energy and Environmental Design and was an environmental certification awarded by the U…
M333
Jennifer Aaker, Sara Leslie
2010
Tony Hsieh, originally an investor and advisor to the online footwear company, Zappos, joined the company in 2000, serving as the co-CEO. His partner, Nick Swinmurn, was intent on building the next internet retailing powerhouse and satisfying customers’…
E359
Kirk Bowman, James Lattin, Claire Magat
2010
The case highlights the evolution of a wide-area-network (WAN) optimization company from its founding day to its potential IPO. It explores the various challenges faced by management along the way, both in terms of determining what characteristics are…