Robert A. Burgelman, Robert Eric Siegel, Maalika Manoharan
2013
An update of Zuora’s activities since 2009. The growth of SaaS adoption in enterprise software enabled the leadership team to achieve tremendous growth since the writing of the (A) case, but the company struggled in keeping a flexible and empowering…
Robert Burgelman, Robert Siegel, Shalie Gaskill
2013
CEO Aaron Levie co-founded Box as a student at USC in 2004. Less than 10 years later, Box had become one of the fastest growing enterprise software companies in Silicon Valley, serving more than 180,000 businesses including marquee customers such as…
Robert Burgelman, Christopher Nguyen, David Hoyt
2013
This note describes the mobile telecommunications industry in 2012, and how the various participants were positioned for the future. This was a period of rapid change, as some competitors were rapidly growing, while others were undergoing equally rapid…
Sarah Soule, Michael Golomb, Debra Schifrin
2013
The case discusses LinkedIn’s corporate culture in 2012-2103 and the importance the professional networking company put on maintaining that culture as it dramatically expanded in headcount domestically and internationally. LinkedIn’s leadership believed…
Robert Burgelman, Jean-Bernard Rolland
2013
In 2012, after several failed attempts at establishing a cloud computing solution for its entire Enterprise Resource Planning (ERP) suite, SAP announced two major acquisitions: SuccessFactors, a major SaaS provider for Human Resources software and Ariba…
Robert Siegel
2013
An update on TTTech after the (B) case from the period 2010-2013
Jeffrey Pfeffer
2013
Despite the likelihood of being named the next CEO within a few years, Zia Yusuf decided to leave SAP in the fall of 2009. He spent the next six months or so as an executive-in-residence for two prominent venture capital firms, joined the board of…
Robert A. Burgelman, Robert Eric Siegel, Morgan Hallmon
2013
An update to First Solar (A), this case highlights changes to the solar energy market between 2010 and 2013 and the resulting challenges that First Solar had to overcome. In addition to increased competition from highly subsidized Chinese manufacturers…
Jesper Sorensen, Debra Schifrin, Kevin Hettrich
2013
The (A) case presents a 2009 critical expansion decision for health care nonprofit Health Leads: whether to expand rapidly while it had momentum, strong advocates, very high demand for its services, and funder support for growth; or whether to postpone…
Robert Burgelman, Sven A Beiker, Yves Meyer, Alexandre Martins, Rishabh Bhandari
2013
In the early 2010s, the shift towards electrified transportation remained an important trend as vehicle manufacturers were pursuing a variety of options to meet emission and fuel efficiency standards. This case provides a comprehensive update of the…
Mark Leslie, Russell Lewis Siegelman, Austin Kiessig
2013
Blue River Technology begins with background on company co-founder Jorge Heraud and the founding story of the enterprise. Blue River was created by Heraud and co-founder Lee Redden, who were both graduate students at Stanford University when they began…
Mark Leslie, Russell Lewis Siegelman, Austin Kiessig
2013
Blue River Technology begins with background on company co-founder Jorge Heraud and the founding story of the enterprise. Blue River was created by Heraud and co-founder Lee Redden, who were both graduate students at Stanford University when they began…
Jonathan Levav, Russell Lewis Siegelman, Austin Kiessig
2013
The Intuit’s Small Business Health Insurance Solutions case details a failed product launch experiment by Intuit, an innovative software company. The case first delves into Intuit’s history and competitive position. Then, the case discusses Intuit’s…
William Barnett, Gary Mekikian
2013
As 2013 approached, Marcos Galperin and his team of MercadoLibre top executives were meeting to celebrate the breathtaking growth of their company, and contemplate the challenges ahead. Since starting the company with his Stanford Business School…
Sheila Melvin, Larissa Z. Tiedens, Webb McKinney, Yifat Sharabi-Levine, John Cronkite, David Hoyt, Margot Sutherland
2013
This is a role-play case, intended for use in a leadership development course for MBA students. The case has four roles, two each for students playing U.S.- and China-based managers. There are two versions of the case, one for students playing the role…
Sheila Melvin, Larissa Z. Tiedens, Webb McKinney, Yifat Sharabi-Levine, John Cronkite, David Hoyt, Margot Sutherland
2013
This is a role-play case, intended for use in a leadership development course for MBA students. The case has four roles, two each for students playing U.S.- and China-based managers. There are two versions of the case, one for students playing the role…
Hayagreeva Rao, Robert Sutton, David Hoyt
2013
The Rapid Equipping Force (REF) was a center of innovation within the U.S. Army. Its origins traced back to 2002, and by 2013 it had developed solutions to thousands of problems faced by soldiers in Afghanistan and Iraq. It addressed problems as varied as…
Glenn Carroll, Debra Schifrin, David Brady
2013
The case discusses Nike’s sustainability and labor practices from 1998 to 2013, focusing on the successful steps Nike took up and down the supply chain and in its headquarters to make its products and processes more environmentally friendly, and the…
Arar Han, Russell Siegelman
2012
“Social media is disrupting politics in fundamental ways. For the first time, voters can join with one another and connect with their officials directly at a scale that is unprecedented. We believe that facilitating meaningful connection will result in a…
Arar Han, Russell Siegelman
2012
Social media is disrupting politics in fundamental ways. For the first time, voters can join with one another and connect with their officials directly at a scale that is unprecedented. We believe that facilitating meaningful connection will result in a…
Arar Han, Russell Siegelman
2012
“Social media is disrupting politics in fundamental ways. For the first time, voters can join with one another and connect with their officials directly at a scale that is unprecedented. We believe that facilitating meaningful connection will result in a…
Arar Hanr, Russell Siegelman
2012
“Social media is disrupting politics in fundamental ways. For the first time, voters can join with one another and connect with their officials directly at a scale that is unprecedented. We believe that facilitating meaningful connection will result in a…
Arar Han, Russell Siegelman
2012
Sociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends’…
Arar Han, Russell Siegelman
2012
Sociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on their friends’…