Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

Alyssa Rapp, Jacklyn Foroughi

In late May 2009, New Vine Logistics (“New Vine”), a Napa-based wine shipping and fulfillment company, abruptly closed its doors, leaving hundreds of clients scrambling for

Mary Ittelson, Amir Goldberg, Kara Riopelle

The Joffrey Ballet is a landmark Chicago nonprofit performing arts organization that helped shape the landscape of American ballet. In 2016, the Joffrey was at a point of transformation after a period of financial crisis...

Alyssa Rapp, Emily E. Turco

The purpose of this case is to illustrate why Napa Valley wine producers find it both irresistible and challenging to enter the growing Chinese wine market. Over the course of the 2000s, China went from...

Pedro M Gardete, Debra Schifrin

In 2003, the tiny start-up Orb came up with a breakthrough technology. Through its software, every type of media on a PC (including music, photos, and videos) could be streamed remotely to any mobile device...

Gang Zheng, Yanting Guo, Robert A. Burgelman

Xiaomi, the Chinese smartphone company founded in 2010, had quickly become an industry leader in the Chinese market. By 2016 it had started to expand internationally, and this case lays out the company’s globalization strategies...

Laura Arrillaga-Andreessen, Sarah Murray

The Laura and John Arnold Foundation (LJAF) was established in 2008 to improve the lives of individuals by strengthening our social, governmental, and economic systems.  Cofounders Laura and John Arnold sought to deploy the majority...

Laura Arrillaga-Andreessen, Sarah Murray

Established in 1999, the Michael & Susan Dell Foundation aims to transform the lives of children living in urban poverty through better health, education, and family economic stability.  Initially focusing on Central Texas, the foundation...

Jennifer Aaker, Stephany Yong, Jessica Dodson

This 2016 case describes how Bare Escentuals used innovative product design and marketing to transform itself from a local San Francisco retailer into one of the leading cosmetic companies in the United States. In 1995,...

Jeffrey Pfeffer

Tristan Walker was a 32-year-old entrepreneur. A visionary thinker and GSB graduate, Walker had accomplished much in his short career, and had worked briefly at Twitter, Foursquare, and Andreessen Horowitz before founding his own company,...

Russell Siegelman, Matt Saucedo

Noam Angrist cofounded Young 1ove with the promise of connecting young Africans to proven life-saving informationBy massively scaling sexual health information campaigns that were previously shown in randomized trials to have significant impact, he...

Ken Shotts, Geoffrey Otieno

Psaltry International Limited was an agricultural processing company located in rural Nigeria.  The company refined cassava into high-quality food-grade starch, which was used in many consumer products.  As of 2016, Psaltry had 300 employees and...

Jennifer Aaker, Debra Schifrin

In 2015, Federica Marchionni left her position as the president of the high fashion company Dolce & Gabbana USA to become the CEO of Lands’ End.  She came with a mandate to drive the $1.4...

Robert Siegel, Peter Seibert

The purpose of this case is to look at Autodesk’s cultural and technological challenges as the company faces a changing industry. With various innovations such as the cloud, the Internet of things, and various new...

Jennifer Aaker, Stephany Yong, Jessica Dodson, Tina Sharkey, Dane Howard

This case describes how eBay Inc. CEO John Donahoe, leading a multibillion-dollar global technology company in a highly competitive and changing environment, embraced design thinking as a key ingredient of culture change and a catalyst...

Robert Siegel

500 Startups continued its expansion of accelerators and venture capital to cover a global footprint for underserved entrepreneurial markets between 2014 and 2016.  As investment returns began to occur, the organization looked to grow and...

Peter Kelly, David Dodson, H. Irving Grousbeck, Susan Pohlmeyer, Sara Rosenthal

Since 1996, the Center for Entrepreneurial Studies (CES) at the Stanford Graduate School of Business (GSB) has conducted a series of studies on the performance of search funds.  These studies endeavor to gather data and...

Robert Siegel, Matthew Saucedo

Lending Club follows the path of founder and CEO Renaud Laplanche as he scales his successful P2P lending company both pre- and post-IPO. From debating with bankers on the proper valuation metrics for the company,...

Robert E Siegel, Sara Rosenthal

The SkinSpirit case tells the story of Lynn Heublein, an entrepreneur who started her career during the technology boom of the 1990s and eventually achieved success as a pioneer in the medical spa industry. In...

Robert Siegel, Sara Rosenthal

Data centers represent the heart and lungs of the information technology industry, and typically include three major infrastructure components: servers, networking, and storage.  Servers are organized into cabinets, and connect to each other, to storage,...

Stefan Reichelstein, Debra Schifrin

In 2016, the €75 billion French multinational energy conglomerate ENGIE was massively transforming its strategic and operational imperatives toward renewable energy. The 200-year old company owned Europe’s biggest natural gas pipeline and was a major...