Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|M367
Debra Schifrin, Jennifer Aaker, Noami Bagdonas, Leslie Blodgett, David Hornik, Kelly Leonard, Anne Libera
2018

“Leading with Humor” explores two major themes: 1) Why businesses should embrace and foster humor in the workplace, and 2) how individuals can bring humor and levity into their own organizations. The first section details...

|L25VC
Lara Tiedens, Davina Drabkin
2015

This is a role-play case, intended for use in a leadership development course for MBA students. The case has four roles: two for students playing the co-founders of a startup and two for students/coaches playing...

|L25CF
Lara Tiedens, Davina Drabkin
2015

This is a role-play case, intended for use in a leadership development course for MBA students. The case has four roles: two for students playing the co-founders of a startup and two for students/coaches playing...

|F279
Michael Kennedy, Debra McCoy, William Meehan III, Sheila Melvin, Paul Pfleiderer
2013

This case describes the formation and operation of Leopard Capital, a “Frontier Market Private Equity Fund” from its establishment in 2007 up through the end of 2012. The case focuses on the fund’s founder, Douglas...

|SI121
William Meehan, Davina Drabkin
2013

When Jacob Harold became head of the Hewlett Foundation’s Philanthropy Program, he began to see GuideStar as much more than just a website. GuideStar was the result of founder Arthur “Buzz” Schmidt’s vision of bringing...

|L22CHN
Sheila Melvin, Larissa Z. Tiedens, Webb McKinney, Yifat Sharabi-Levine, John Cronkite, David Hoyt, Margot Sutherland
2013

This is a role-play case, intended for use in a leadership development course for MBA students. The case has four roles, two each for students playing U.S.- and China-based managers. There are two versions of...

|L22US
Sheila Melvin, Larissa Z. Tiedens, Webb McKinney, Yifat Sharabi-Levine, John Cronkite, David Hoyt, Margot Sutherland
2013

This is a role-play case, intended for use in a leadership development course for MBA students. The case has four roles, two each for students playing U.S.- and China-based managers. There are two versions of...

|E439
H. Grousbeck, Arar Han
2012

Huntington University was a distinguished not-for-profit academic institution in the United States whose endowment grew from $7 billion to nearly $20 billion over the course of a decade. The funds prompted a variety of development...

|E436C
Arar Hanr, Russell Siegelman
2012

“Social media is disrupting politics in fundamental ways. For the first time, voters can join with one another and connect with their officials directly at a scale that is unprecedented. We believe that facilitating meaningful...

|E435C
Arar Han, Russell Siegelman
2012

Sociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on...

|E435B
Arar Han, Russell Siegelman
2012

Sociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on...

|E435A
Arar Han, Russell Siegelman
2012

Sociable Labs was conceived as a start-up business attempting to use friend recommendations to curate and recommend purchase opportunities on the internet. Much as his Facebook social events app helped friends discover events based on...

|E411B
George Foster, Arar Han
2012

Women’s Professional Soccer (WPS), which began play in March 2009, rose from the ashes of the Women’s United Soccer Association (WUSA), a league that played its third and final season in 2003. After WUSA failed...

|E411A
George Foster, Arar Han
2012

Women’s Professional Soccer (WPS), which began play in March 2009, rose from the ashes of the Women’s United Soccer Association (WUSA), a league that played its third and final season in 2003. After WUSA failed...

|F278
William Meehan III, Paul Pfleiderer, Michael Kennedy, Debra McCoy, Sheila Melvin
2012

This case describes the co-founders and leadership team of Asia Alternatives Management (“Asia Alt”), a private equity fund-of-funds focused on Asia, as they consider whether or not to invest in Vietnam. The case recounts the...

|IB103
Torey McMurdo, Condoleezza Rice, Amy Zegart
2012

The Kaesong Industrial Complex (KIC) is a 1.25-square-mile industrial park six miles north of the Demilitarized Zone in the Democratic People’s Republic of Korea. The complex includes both North and South Korean workers, and is...

|E438
H. Grousbeck, Sara Rosenthal
2012

The Serena and Lily case describes three challenging situations faced by Lily Kanter, CEO of Serena and Lily, a luxury home goods company. The first vignette involves Marta Calfee, one of Lily’s first and most...

|E426
Sara Rosenthal, Michael Child
2012

The Tiny Prints case describes the founding of the online stationery company in 2004, through its growth and evolution to 2007.  The three cofounders bootstrapped the company from the beginning, primarily so that they could...

|SM187
Victoria Chang, Jesper Sorensen
2010

In February 2010, Ursula Burns CEO of Norwalk, Connecticut-based Xerox Corporation, wrapped up her first big move, just seven months after ascending to the top spot. Xerox—a document technology, software, services, and supplies company, had...

|SPM43
George Foster, Norm O'Reilly
2010

In 2009, ParticipACTION was a Toronto-based not-for-profit organization that had a storied history of inspiring and supporting active and healthy living for Canadians. Led by CEO Kelly Murumets, ParticipACTION was to lead a steering committee...