Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|GS45B
Alyssa Rapp, Jacklyn Foroughi
2016

In late May 2009, New Vine Logistics (“New Vine”), a Napa-based wine shipping and fulfillment company, abruptly closed its doors, leaving hundreds of clients scrambling for information on their orders and inventory.

Six days after...

|GS86
Michael Marks, David Hoyt
2014

On November 25, 2008, the high-end department store Saks slashed its prices by 70 percent, creating a tsunami in the fashion industry.  Years later, the ripples of this action still lingered.

This action and its...

|SM227
Robert Burgelman, Gang Zheng, Yajuan Wang
2014

This industry note provides an extensive overview of the wireless communications industry in China at the end of 2012. At the time China had over 1.1 billion mobile subscribers, and the country was predicted to...

|GS83
Hau Lee, Christopher Tang
2014

As the world population exceeded 7 billion by the end of 2011, various agencies working to alleviate poverty had come to a general consensus that pure charity was not a sustainable solution. In the absence...

|GS82
Hau Lee, Christopher Tang, Jawad Masood
2014

In 1984, Trung Dung fled political persecution in Vietnam, the country of his birth, to arrive in the United States as a refugee with only $2 in his pocket. Over the next two decades, he...

|F288
William Meehan III, Paul Pfleiderer, Michael Kennedy, Debra McCoy
2013

This case describes the history of the International Finance Corporation’s Private Equity Investment Funds Group, which invests the IFC’s capital in private equity funds located in Emerging and Frontier Market countries. The IFC began investing...

|GS61B
David Hoyt, Hau Lee, Michael Marks
2013

This is an update to GS-61, describing developments at the company through 2011, including a major acquisition, distribution in China, and an initiative to cultivate start-ups that might grow into future clients.

|E423
Jeffrey Chambers, Michael Child, R. Ellis, Arar Han
2012

Bigpoint was a leading online gaming company with vast international operations. One country that it wanted to enter was the United States, where existing players EA and Zynga, as well as dominant social gaming platforms...

|OB83(B)
Chris Beaumont, Asaka Itoh, Hiromichi Kimura, Robert Kneller, Charles O'Reilly III
2012

Yasuchika Hasegawa, president of Takeda Pharmaceutical Company, had a vision to make Takeda a top tier company in oncology by 2015. In 2008, Takeda acquired Millennium Pharmaceuticals, a respected oncology company with annual sales of...

|OB83(A)
Chris Beaumont, Asaka Itoh, Hiromichi Kimura, Robert Kneller, Charles O'Reilly III
2012

In 2007, Takeda was a leading Japanese pharmaceutical company with sales primarily in Japan and the U.S. Although Takeda ranked around 15th in global sales, the pharmaceutical market had been shifting due to major industry...

|F280
William Meehan III, Paul Pfleiderer, Michael Kennedy, Debra McCoy
2012

In 2007, Standard Chartered Bank, one of the largest financial institutions in the world, launched an African Private Equity Practice under a preexisting principal finance program. The case follows the head of the group, Peter...

|IB92
Daniela Bouissou, David Hoyt, Bruce. McKern, Leonardo Yamamoto
2010

This case describes the development and international expansion of Natura, a Brazilian cosmetics company. The company was founded in 1969, and developed products using environmentally sustainable practices, and that were distributed using a direct sales...

|E347B
Antonio Davila, George Foster, Ning Jia
2010

The (B) case follows the company in the post-IPO years, providing an update on strategy, financial performance, and the competitive landscape.

The (A) case , E347A, follows Dr. Zhengrong Shi, Founder, Chairman and CEO of...

|E347A
Antonio Davila, George Foster, Ning Jia
2010

The (A) case follows Dr. Zhengrong Shi, Founder, Chairman and CEO of Suntech Power Holdings, on his journey to create a global solar PV company headquartered in China. It covers his background and inspiration for...

|SM181A
Sara Leslie, Jesper Sorensen
2010

Peter Löscher became CEO of Siemens in July, 2007. It was one of the most turbulent times in the company’s history as the company was reeling from a compliance scandal involving hundreds of millions of...

|OIT71B
Lyn Denend, Erica Plambeck
2010

In 2007, Walmart launched a new business strategy designed to meet three sweeping and aggressive environmental goals set by CEO Lee Scott: (1) to be supplied 100 percent by renewable energy; (2) to create zero...

|IB96
Lyn Denend, R. McKern
2009

In 2009, the Federative Republic of Brazil was the 5th largest country in the world in terms of its geographic area and population. At 3,290,000 square miles, its territory comprised nearly half of South America....

|IB89
William Barnett, Sara Leslie
2009

By 2009, NetApp, a fast growing innovator in the storage and data management market, had become successful both in the U.S. and around the world, with revenue of over $3.5 billion. Company management and industry...

|GS67
Hau Lee, Maria Shao
2009

The European Recycling Platform was the only pan-European recycling organization created in response to the European Union’s groundbreaking directive to promote recycling of electronic waste. Braun, Electrolux, Hewlett-Packard and Sony established ERP in 2002 as...

|P62
David Baron
2008

Tesco PLC, the largest retailer in the United Kingdom, was pondering India. India’s booming economy and absence of major retail chains provided opportunity to both domestic and foreign firms. Entry of foreign retailers, however, was...