Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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Jennifer Aaker, Debra Schifrin

In 2012 BabyCenter was the largest parenting platform and parenting media company in the world. It provided expert advice to pregnant women and new mothers while connecting these women to each other online and in...

Lyn Denend, Erica Plambeck

In 2007, Walmart was sourcing approximately $750 million in seafood annually. Although output from the world’s fisheries had declined to 3 percent of production levels in the year 1900, the company’s volume of seafood business...

Lyn Denend, Erica Plambeck

In 2007, Walmart launched a new business strategy designed to meet three sweeping and aggressive environmental goals set by CEO Lee Scott: (1) to be supplied 100 percent by renewable energy; (2) to create zero...

David Hoyt, Hau Lee, Power Siu, Mitchell Tseng

In 2008, more than 750 million cell phones were produced in China. A significant portion (20 percent, or about 150 million units) of these phones were produced by Shanzhai companies. These companies had rapidly taken...

Hau Lee, Maria Shao

The European Recycling Platform was the only pan-European recycling organization created in response to the European Union’s groundbreaking directive to promote recycling of electronic waste. Braun, Electrolux, Hewlett-Packard and Sony established ERP in 2002 as...

David Baron

In late 2006 and early 2007 a number of imports from China, including toys, were found to pose health risks. With safety concerns about Chinese imports on the minds of readers, on July 26, 2007...

David Hoyt, Michael Marks

This case describes a number of situations in which important customers of a major electronics manufacturing firm (contract manufacturer) behaved in a manner that could be considered “ethically challenged.” The case is told from the...

David Hoyt, Hau Lee, Mitchell Tseng

In August and September 2007, Mattel made a series of product recalls, totaling more than 20 million toys. The recalls were for excessive lead and for magnets that could become loose. All of the recalled...

Lyn Denend, Erica Plambeck

In October 2005, in an auditorium filled to capacity in Bentonville, Arkansas, Lee Scott, Wal-Mart’s president and CEO, made the first speech in the history of Wal-Mart to be broadcast to the company’s 1.6 million...

Stacy Duda, LaShawn James, Hau Lee, Zeryn Mackwani, Raul Munoz, David Volk

Starbucks Corporation was the world’s largest specialty coffee retailer, with 2005 annual revenue of $6.4 billion. Despite gigantic growth in specialty coffee in the 1990s, a worldwide oversupply of lower-grade coffee had depressed market prices...

David Baron

In 2004 and 2005, Wal-Mart began to implement a nonmarket strategy to respond to detractors and improve its image. This case details the many steps that Wal-Mart took, from becoming politically involved to creating community...