Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|OIT71C
Lyn Denend, Erica Plambeck
2010

In 2007, Walmart was sourcing approximately $750 million in seafood annually. Although output from the world’s fisheries had declined to 3 percent of production levels in the year 1900, the company’s volume of seafood business...

|OIT71B
Lyn Denend, Erica Plambeck
2010

In 2007, Walmart launched a new business strategy designed to meet three sweeping and aggressive environmental goals set by CEO Lee Scott: (1) to be supplied 100 percent by renewable energy; (2) to create zero...

|GS75
David Hoyt, Hau Lee, Power Siu, Mitchell Tseng
2010

In 2008, more than 750 million cell phones were produced in China. A significant portion (20 percent, or about 150 million units) of these phones were produced by Shanzhai companies. These companies had rapidly taken...

|GS67
Hau Lee, Maria Shao
2009

The European Recycling Platform was the only pan-European recycling organization created in response to the European Union’s groundbreaking directive to promote recycling of electronic waste. Braun, Electrolux, Hewlett-Packard and Sony established ERP in 2002 as...

|P59
David Baron
2008

In late 2006 and early 2007 a number of imports from China, including toys, were found to pose health risks. With safety concerns about Chinese imports on the minds of readers, on July 26, 2007...

|GS64
David Hoyt, Michael Marks
2008

This case describes a number of situations in which important customers of a major electronics manufacturing firm (contract manufacturer) behaved in a manner that could be considered “ethically challenged.” The case is told from the...

|GS63
David Hoyt, Hau Lee, Mitchell Tseng
2008

In August and September 2007, Mattel made a series of product recalls, totaling more than 20 million toys. The recalls were for excessive lead and for magnets that could become loose. All of the recalled...

|OIT71A
Lyn Denend, Erica Plambeck
2007

In October 2005, in an auditorium filled to capacity in Bentonville, Arkansas, Lee Scott, Wal-Mart’s president and CEO, made the first speech in the history of Wal-Mart to be broadcast to the company’s 1.6 million...

|GS54
Stacy Duda, LaShawn James, Hau Lee, Zeryn Mackwani, Raul Munoz, David Volk
2007

Starbucks Corporation was the world’s largest specialty coffee retailer, with 2005 annual revenue of $6.4 billion. Despite gigantic growth in specialty coffee in the 1990s, a worldwide oversupply of lower-grade coffee had depressed market prices...

|P52B
David Baron
2006

In 2004 and 2005, Wal-Mart began to implement a nonmarket strategy to respond to detractors and improve its image. This case details the many steps that Wal-Mart took, from becoming politically involved to creating community...