Case Studies

This listing contains abstracts and ordering information for case studies written and published by faculty at Stanford GSB.

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|SM247
Robert Siegel, Robert Burgelman, Tim Hsia
2015

The Medium Corporation seeks to change how people author, consume and engage with content on the Internet. Founded by Ev Williams, co-founder of Blogger and Twitter, the company developed a digital publishing platform and set...

|SPM54
George Foster, Davina Drabkin
2015

Disappointed by how poorly his two favorite football teams were playing against each other on a Thursday night in November 2009, Warren Packard considered the other games he could watch.  It was late fall and...

|ETH-5
Kenneth Shotts, Sheila Melvin
2015

The term “conflict minerals” referred to four minerals—tantalum, tin, tungsten, and gold—that are mined in countries throughout the world, including the Democratic Republic of Congo (DRC).  These minerals, sometimes referred to as the “3TG” minerals,...

|SM232
Stefan Reichelstein, Davina Drabkin
2015

Between 2010 and 2012, SolarCity experienced tremendous growth in an industry that was generally perceived to be struggling.  Many other solar start-ups were failing—Solyndra, which had received a $535M loan from the U.S. government, was...

|HR43
Kathryn Shaw, Debra Schifrin
2015

This 2015 case focuses on the evolution of Box’s management practices as the company grew from a small start-up to an organization with over 1,000 employees in five major locations.  The online file sharing and...

|HR42B
Kathryn Shaw, Debra Schifrin
2015

The 2015 case “Royal Bank of Canada: Transforming Managers (B)” details the success of the manager improvement pilot intervention program discussed in the companion case, “Royal Bank of Canada: Transforming Managers (A).” Within one year,...

|HR42A
Kathryn Shaw, Debra Schifrin
2015

The 2015 case “Royal Bank of Canada: Transforming Managers (A)” discusses programs that the bank put in place between 2011 and 2013 to improve managerial effectiveness.  The case looks at the traits that make good...

|A224
Anne Beyer, Jaclyn Foroughi
2015

As one of the most highly capital-intensive industries, airlines require a substantial investment in physical assets to fund operations. These assets, characterized by property, plant, and equipment (PP&E) on the balance sheet, typically comprise more...

|M355
Harikesh Nair, Sheila Melvin
2015

Qihoo 360 Technology Company was a leading Internet platform company in China, the number one provider of Internet and mobile security products as measured by user base. The company entered China’s fiercely competitive Internet market...

|M358
Harikesh Nair, Allan Thygesen, Jaclyn Foroughi
2015

In late September 2014, Facebook, the world’s largest social network, announced the launch of Atlas, an ad serving and measurement platform that would allow advertisers to target ads to real people using Facebook’s unique user...

|M356
Harikesh Nair, Allan Thygesen, Jaclyn Foroughi
2015

In April 2007, Google, one of the world’s largest online publishers, announced that it was acquiring DoubleClick, a technological platform for online advertisers and publishers, for $3.1 billion. At the time, the deal marked the...

|F312
William F. Meehan, Ali Gara
2015

The case looks at how The Abraaj Group has emerged as a global private equity firm and came to define its focus and strategy in this process. While the local knowledge and relationships is considered...

|SM63
William F. Meehan, Katharina Schmitt, Anne Lee
2015

The San Francisco Symphony is a major U.S. orchestra that took on ancillary activities as part of its mission to bring the best in music to the Bay Area. Despite increasing costs, SFS posted surpluses...

|IB108
William P. Barnett, Mooweon Rhee, Sang-Hoon Kim
2015

On the evening of June 10, 2011, the first European tour of Korean idol groups was held in Paris. With European fans demanding tickets and organizing a flashmob rally in front of the Louvre Museum,...

|OB90
Jeffrey Pfeffer
2015

In November of 2010, the board of Stanford Hospital and Clinics announced that Amir Dan Rubin, at the time chief operating officer of the UCLA Hospital System, would become the next CEO at Stanford Hospital...

|SM220
Paul Brest, Georgia Levenson Keohane
2014

This 2014 case discusses the U.S. nonprofit organization B Lab and its mission to support and help drive investment capital toward private enterprises that 1) aim to provide social and environmental benefits, and 2) are...

|M352
Jennifer Aaker, Patricia Mason
2014

Avenues the World School, an international private school with around 20 campuses in cities around the world, was designed to be the “learning community of the future” that used technology to connect students, professionals, and...

|E529
Federico Antoni, Steve Ciesinski, Howard Rosen, Fernando Lelo de Larrea, Jason Luther
2014
|SM226
Paul Brest, Debra Schifrin
2014

This 2014 case describes how the Los Angeles-based Magnolia Community Initiative (MCI) – a network of 70 government, nonprofit and for-profit organizations from multiple sectors – is trying to create population-level change for 110,000 people...

|IDE08
John-Paul Ferguson, Laurent De Clara
2014

In June 2014, Anthony Pile, founder and chairman of Blue Skies, called a board meeting to discuss the company’s development plans. The economic crisis in Europe had made consumers more price sensitive, putting pressure on...