Abhishek Pani

Abhishek Pani
Lecturer, Marketing
Contact Info
AbhishekPani
Lecturer in Management
Academic Area: 
Marketing

Bio

Abhishek Pani is Senior Director, Data Sciences and New Products at Adobe. He heads a team of data scientists and engineers responsible for building the core data science stack and related products across Adobe’s Creative Cloud & Marketing Cloud offerings. His team focuses on developing scalable products that span various domains including digital marketing, customer analytics, sales optimization, forecasting and large scale experimentation. He received his Ph.D. in Operations Research from the University of Maryland and joined Adobe through the acquisition of Efficient Frontier, an online advertising startup, where he headed the research and algorithms team. In the past, he has also worked in management consulting.

Academic Degrees

  • PhD,Operations Research, University of Maryland

Academic Appointments

  • Lecturer, Stanford GSB, 2015-2016

Publications

Journal Articles

Hongshuang (Alice) Li, P.K. Kannan, Siva Viswanathan, Abhishek Pani. Marketing Science (forthcoming). 2016.

Teaching

Degree Courses

2017-18

There has been a rapid evolution of digital means of communicating with consumers and advertising to them, driven by changes in technologies and consumer behavior. Readership of traditional print media has gone down dramatically, and television...

2016-17

There has been a rapid evolution of digital means of communicating with consumers and advertising to them, driven by changes in technologies and consumer behavior. Readership of traditional print media has gone down dramatically, and television...

Conferences, Talks, and Speaking Engagements

  • Leveraging Analytics Data for Large-scale Ad Optimisation, Adobe Summit, 2014 PDF
  • IEEE International Conference on Data Mining (ICDM), Nov, 2015
    Collaborated Online Change-point Detection in Sparse Time Series for Online Advertising (with J. Zhang, Z. Wei & Z. Yan)

School News

October 6, 2015
New faculty and lecturers offer unique perspectives and experience to augment program offerings.