Academic Areas

Stanford GSB faculty pursue research and teaching within seven academic areas.

Research is sparked by intellectual curiosity and enriched by interactions with other academics and business leaders around the globe. Many are engaged in multidisciplinary work that crosses scholarly boundaries within the school or take part in work that involves faculty from other schools or departments at Stanford University.

Courses are renewed constantly as knowledge gained through faculty research enters classrooms to enrich the experience of MBA and PhD students, Fellows in the Stanford MSx Program, and the executives and non-business students in our Executive Education and other non-degree programs.

Recent Publications

Kathleen D. Vohs, Jennifer Aaker, Rhia Catapano
Current Opinion in Psychology. April
2019, Vol. 26, Pages 11-14

People seek to spend time in positive experiences, enjoying and savoring. Yet there is no escaping negative experiences, from the mundane (e.g., arguing) to the massive (e.g., death of a...

Szu-chi Huang, Daniella Kupor, Michal Maimaran, Andrea Weihrauch, (All authors contributed equally)
Journal of the Association for Consumer Research (forthcoming).

We collaborated with UNICEF and launched a field experiment in Panamá to test the effectiveness of communicating different means–goal associations in promoting children’s consumption of water. This research is the...

Daniella Kupor, Zakary Tormala
Journal of Consumer Research. October
2018, Vol. 45, Pages 490-510

When people seek to persuade others to purchase a particular product or service, they often give an extremely favorable review of it as a means of doing so. Despite the...

Will Gornall, Ilya A. Strebulaev
Journal of Financial Economics. September
2018, Vol. 129, Issue 3, Pages 510-530

We develop a model of the joint capital structure decisions of banks and their borrowers. Bank leverage of 85% or higher emerges because bank seniority both dramatically reduces bank asset...

Stephen Comello, Stefan J. Reichelstein, Anshuman Sahoo
Renewable and Sustainable Energy Reviews. September
2018, Vol. 92, Pages 744-756

Over the past decade, solar photovoltaic (PV) power has experienced dramatic deployment growth coupled with substantial decreases in system prices. This article examines how solar PV power is currently positioned...