Browse or search publications from Stanford GSB faculty.
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Andrea Weihrauch, Szu-chi Huang
Journal of Marketing
May2021
Vol. 85
Issue 3
Pages 184–203.
Mohamed Hussein, Zakary Tormala
Personality and Social Psychology Review
April2021
Vol. 25
Pages 229-250.
Brett Gordon, Kinshuk Jerath, Zsolt Katona, Sridhar Narayanan, Jiwoong Shin, Kenneth Wilbur
Journal of Marketing
January2021
Vol. 85
Issue 1
Pages 7–25.
Christopher Bechler, Zakary Tormala
Journal of the Association for Consumer Research
January2021
Vol. 6
Issue 1
Pages 187–195.
Franklin Shaddy, Ayelet Fishbach, Itamar Simonson
Annual Review of Psychology
January2021
Vol. 72
Pages 181–206.
Rhia Catapano, Zakary Tormala
Journal of Personality and Social Psychology
2021
Vol. 121
Issue 1
Pages 23–42.
Ada Aka, Tung D. Phan, Michael J. Kahana
Journal of Experimental Psychology: Learning, Memory, and Cognition
2021
Vol. 47
Issue 5
Pages 765–784.
Melanie S. Brucks, Szu-chi Huang
Journal of the Association for Consumer Research
July2020
Vol. 5
Issue 3
Pages 291–301.
Itamar Simonson
Journal of Consumer Psychology
July2020
Yu Ding, Wayne S. DeSarbo, Dominique M. Hanssens, Kamel Jedidi, John G. Lynch Jr., Donald R. Lehmann
Marketing Letters
June2020
Vol. 31
Pages 175–186.
Yu Ding, Yan Zhang
Journal of Marketing Research
April2020
Vol. 57
Issue 4
Lester C. Tong, M. Yavuz Acikalin, Alexander Genevsky, Baba Shiv, Brian Knutson
Proceedings of the National Academy of Sciences
March2020
Vol. 117
Issue 12
Pages 6936–6941.
Angelos Stamos, Florian Lange, Szu-chi Huang, Siegfried Dewitte
Journal of Research in Personality
February2020
Vol. 84
Bryan Bollinger, Wesley R. Hartmann
Management Science
January12020
Vol. 66
Issue 1
Pages 290-314.
Navdeep S. Sahni, Harikesh S. Nair
Market Science
January2020
Vol. 39
Issue 1
Pages 5-32.
Christopher Bechler, Zakary Tormala, Derek Rucker
Journal of Experimental Social Psychology
2020
Yu Ding, Krishna Savani
Journal of Personality and Social Psychology
2020
Vol. 118
Issue 6
Pages 1101–1117.
Nancy Xu, Pablo Briñol, Jeremy Gretton, Zakary Tormala, Derek Rucker, Richard Petty
Personality and Social Psychology Bulletin
2020
Vol. 46
Pages 1507-1519.
S. Christian Wheeler, Kenneth G. DeMarree
Handbook of Research on Identity Theory in Marketing
Edward Elgar Publishing
Northampton
December2019
Pages 346–359.
Navdeep S. Sahni, Harikesh S. Nair
The Review of Economic Studies
October2019