There’s No I in Expectations: The Effect of Expectations as Reference Points on Evaluations of Experiential Purchases

There’s No I in Expectations: The Effect of Expectations as Reference Points on Evaluations of Experiential Purchases

By Stephanie M. Tully, Amar Cheema, On Amir, Davide Prosperpio
2019Working Paper No. 3788

Revise and Resubmit at Journal of Consumer Research

Abstract coming soon.