Insights by Stanford Business

Stanford researchers use the concept of “dynamic norms” to persuade diners to eat less meat.

Using GPS data to analyze people’s movements, Stanford researchers found that in most U.S. metropolitan areas, people’s day-to-day experiences are less segregated than traditional measures suggest.

“My greater hope,” Mike Smith says, “is that people will see what we’re doing and realize that they, too, can do something worthwhile — that it’s easy to be helpful if you want to be.”

Amanda North, MBA ’82, looks back on the painful experience of shutting down a business that had once been her dream.