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Insights by Stanford Business

Insights by Stanford Business

Insights

An illustration of a crowd of multiracial people reading magazines with covers showing others in the crowd. | Illustration by Jorge Colombo
April 19, 2018
Written

How Do You Define “Culture”?

Stanford GSB professors recommend their favorite books and articles related to the concept.
Management

Insights

Ginni Rometty | Photo by Javier Flores
April 23, 2018
Written

Ginni Rometty: How Purpose Helps Innovation

The IBM CEO explains why tech needs to do things that matter.
Leadership

Insights

A fan cheers his team from the crowds | Kevin Jairaj - USA TODAY Sports/Reuters
April 19, 2018
Written

Three Trends Shaping the Sports Industry

The annual Sports Innovation Conference brought athletes, owners, and technologists to Stanford GSB to talk about the future of the game.
Marketing

Insights

Stephen Harper | Photo by
April 17, 2018
Written

Stephen Harper on America’s Immigration Problem, Free Trade, and Fighting Tough

The former Canadian prime minister takes a wide-lens view of world politics and his legacy.
Leadership

Insights

A hand holding a magnet, attracting dollars | iStock/Anikei
April 12, 2018
Written

The Decline of the IPO

With fewer companies going public, corporate transparency gets murkier.
Finance

Insights

People walk at a Bank of America's Tower in New York | ReutersS/Eduardo Munoz
April 6, 2018
Written

Are Shareholder Lawsuits Good for Business?

Why the threat of litigation actually benefits firms.
Economics

Insights

A dazed man with an overlay of symbols of eyes, shopping carts, computers and other marketing symbols | Photo Illustration by Tricia Seibold with iStock/izusek and iStock/axel2001
April 12, 2018
Written

The Science Behind Cambridge Analytica: Does Psychological Profiling Work?

The researchers who warned about abuses of Facebook data show how psychological profiling gets results.
Marketing

Insights

Residents of the El Salto neighbourhood share a meal during New Year's Eve after Hurricane Maria damaged the electrical grid in September, in Morovis, Puerto Rico December 31, 2017. | REUTERS/Alvin Baez
April 5, 2018
Written

What Makes a Community Resilient?

A Stanford study explores how communities recover — or fail to recover — from disasters.
Social Impact

Insights

People work in cubes with their Apple computers at the Airbnb office headquarters in the SOMA district of San Francisco, CA. | Reuters/Gabrielle Lurie
April 9, 2018
Written

The Secrets of Staying Power

How the best brands came to be recognized around the world.
Marketing
male hand holding a compass
Societal Impact of Corporations

Events and readings from experts in finance, business, law, and policy, gathered to help develop a more complete picture of the effects of corporations in the world.

Latest Stories

April 23, 2018
Written

Ginni Rometty: How Purpose Helps Innovation

The IBM CEO explains why tech needs to do things that matter.
Leadership
April 19, 2018
Written

How Do You Define “Culture”?

Stanford GSB professors recommend their favorite books and articles related to the concept.
Management
April 19, 2018
Written

Three Trends Shaping the Sports Industry

The annual Sports Innovation Conference brought athletes, owners, and technologists to Stanford GSB to talk about the future of the game.
Marketing
April 17, 2018
Written

Stephen Harper on America’s Immigration Problem, Free Trade, and Fighting Tough

The former Canadian prime minister takes a wide-lens view of world politics and his legacy.
Leadership
April 12, 2018
Written

The Decline of the IPO

With fewer companies going public, corporate transparency gets murkier.
Finance
April 12, 2018
Written

The Science Behind Cambridge Analytica: Does Psychological Profiling Work?

The researchers who warned about abuses of Facebook data show how psychological profiling gets results.
Marketing
April 9, 2018
Written

The Secrets of Staying Power

How the best brands came to be recognized around the world.
Marketing
April 6, 2018
Written

Are Shareholder Lawsuits Good for Business?

Why the threat of litigation actually benefits firms.
Economics
April 5, 2018
Written

What Makes a Community Resilient?

A Stanford study explores how communities recover — or fail to recover — from disasters.
Social Impact
March 29, 2018
Written

Hit the Mark: Make Complex Ideas Understandable

6 ways to communicate challenging concepts to an audience.
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