Stanford Business Magazine

Autumn 2018 — Value

This issue of Stanford Business explores the concept of Value from a variety of perspectives, from personal values to more secular subjects, such as market value, shareholder value, and the value of goods. Among the many stories in this issue, two political economy professors discuss the challenges of value-based leadership. A marketing professor unveils his field studies examining how marketing training adds value to small businesses in developing countries. We also have interviews with Stanford GSB alumni who decided to be true to their values in making significant career changes. If you have an engaging story to tell about how a commitment to internal values altered the course of your life or career, please share it by sending an email to Stanford Business.

— Steve Hawk, editor