Design Thinking is About Doing

Video

Design Thinking is About Doing

Stefanos Zenios describes an action plan for entrepreneurs.

A scholar shows how design thinking and lean startup methodology can help entrepreneurs quickly transform their big idea from a rough sketch on the back of a napkin into a real world product. In this video, Stefanos Zenios provides tips on how to get customer feedback, create effective prototypes, and facilitate more productive brainstorming sessions.

Stefanos

  • Why is brainstorming a good way to generate new ideas? 0:05
  • How do you facilitate brainstorming among different personality types? 1:00
  • What's the best way to find out what your customer needs? 1:41
  • Why are immersion and empathy critical to the design thinking process? 2:52
  • What are the benefits of building a prototype? 3:31
  • How do you prototype a business model? 4:28
  • Does design thinking generate better ideas? 7:04
  • Can anybody be creative? 7:34
For media inquiries, visit the Newsroom.
Explore More

Insights

An illustration of a "for sale" sign in front of a house.
May 3, 2016
Written

Alex Lofton: “There is a Chance You Will Fail”

Can a community model help first-time homebuyers?

Insights

person parachuting
April 12, 2016
Written

David Cooper: “It’s How You Get There”

A Navy SEAL turned businessman discusses teamwork, design thinking, and strategy.

Insights

Andy Katz-Mayfield
February 28, 2016
Written

Andy Katz-Mayfield: “90% of Success is Execution”

The founder of a razor company discusses presistence, roadblocks and remaining steady.