- The Experience
- The Programs
- Faculty & Research
- Insights
- Accounting
- Big Data
- Career & Success
- Corporate Governance
- Economics
- Education
- Energy & Environment
- Entrepreneurship
- Finance
- Government
- Health Care
- Innovation
- Leadership
- Management
- Marketing
- Nonprofit
- Operations, Information & Technology
- Organizational Behavior
- Political Economy
- Social Impact
- Supply Chain
- Alumni
- Events
Marketing
Latest Stories in Marketing
September 19, 2017
How One-Stop Shopping Benefits Consumers
Retailers keep prices low across categories to avoid losing customers to competitors.
September 14, 2017
The Lingering Impact of Promotional Price Cuts
Today’s big discounts make tomorrow’s consumers more likely to respond to deals — even small ones.
August 31, 2017
How Word Choice Can Cultivate Optimism and Improve Health
Using the right language during crises improves patients’ chances of recovery.
August 30, 2017
How a Marketing Tool Can Help Cancer Patients Make Better Treatment Choices
Using consumer preferences and big data to analyze treatment options can create value for all.
August 29, 2017
Want to Feel More at Peace About a Decision? Stop Dwelling on the Negatives
You may think you’re weighing the pros and cons equally, but you’re probably not.
July 20, 2017
What Do We Really Want?
A new study examines the battle between idealized attitudes and those we actually have.
July 11, 2017
Humor Is Serious Business
You are not as funny as you should be, and your company is suffering because of it.
June 13, 2017
Are We What We Buy?
A new study examines the role self-expression plays in online buying decisions.
June 1, 2017
Why Uncertainty Makes Us Less Likely to Take Risks
Whether it’s now or later, people opt for guaranteed gains or losses when ambiguity reigns.
May 31, 2017
The Personal Touch, Quantified
Reminding customers of their loyalty to your business makes them much more likely to refer friends.