Marketing

Insights

A photo-illustration of a target with arrows sticking out of the back. Credit: Alvaro Dominguez
October 20, 2020
Written

You Might Be Trying to Get the Wrong People to Vote Your Way — or Wear Masks

If you want to be efficient when it comes to influencing others, focus on those who are already (sort of) on your side.

Insights

A rack of brightly colored coats. Credit: iStock/stock_colors
February 11, 2020
Written

Everlane Takes On Fashion’s Plastic Problem

Founder and CEO Michael Preysman discusses the challenges of building a retail company based on sustainability and “radical transparency.”

Insights

People in line at a lunch counter. Credit: iStock/zoranm
August 13, 2020
Written

How Redefining “Normal” Can Alter Behavior

Stanford researchers use the concept of “dynamic norms” to persuade diners to eat less meat.

Insights

Customers push shopping carts on an escalator. Credit: Reuters/Charles Platiau
December 17, 2019
Written

The Secret Life of the Supermarket Shopper

Outfitting consumers with cameras reveals how grocery lists influence purchasing behavior — and when stores can cajole shoppers into trying new products.
Programs for Executives

Marketing Programs

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Full-time
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Latest Stories in Marketing

December 17, 2019
Written

The Secret Life of the Supermarket Shopper

Outfitting consumers with cameras reveals how grocery lists influence purchasing behavior — and when stores can cajole shoppers into trying new products.
December 10, 2019
Written

Where the Bidding Never Stops

Millions of online ads get sold by auction each day. The algorithms behind it all are complicated. But simple ideas can be effective.
December 6, 2019
Written

8 Most-Read Stories of 2019

Communication mistakes, job-stealing robots, and career-gap explanations captured reader attention this year.
November 27, 2019
Video

Water Instead of Soda: Marketing Good Nutrition to Kids

How marketers are using the power of persuasion to combat childhood obesity.
September 13, 2019
Video

Do Soda Taxes Create Healthier Communities?

Data from Philadelphia tells the story.
September 4, 2019
Written

With “Retargeted” Advertising, Sooner Is Better Than Later

You know those ads that follow you around online? New research shows that they work, especially when deployed early.
August 30, 2019
Written

Redefining Success: Adopt the Journey Mindset to Move Forward

To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.
August 8, 2019
Written

What Kind of Product “Authenticity” Appeals in China?

Focusing on craftwork and tradition works better than talking about moonlight and tea gods.
May 15, 2019
Written

The Cersei Effect: How Businesses Turn Colleagues into Backstabbers

New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
May 9, 2019
Written

Why Putting Yourself in Their Shoes Might Backfire

When our values don’t align, we struggle to see others’ viewpoints.