Marketing

Insights

A women looks at her mobile phone in Zimbabwe. | Reuters/Philimon Bulawayo
February 2, 2018
Written

The Rebel Behind Africa’s Telecom Revolution

How Strive Masiyiwa used street theater (and lawyers) to dominate a mobile marketplace.

Insights

Tara Gitau | Photo by Anastasiia Sapon
November 15, 2017
Written

“Why Is She Telling Us to Eat Grass?”

The challenge of running a health food company in a country where being overweight is a sign of success.

Insights

a woman looks at her mobile phone | iStock/GaudiLab
January 8, 2018
Written

Disguised “Native” Ads Don’t Fool Us Anymore

Online shoppers are savvy enough to discern sponsored listings from organic content — but the ads still work.

Insights

Superstar Chef Bryan Caswell's Tex-Mex food haven El Real occupies a converted movie theatre and lights up Westheimer street in Houston| REUTERS/Richard Carson
November 6, 2017
Written

Tex-Mex: Culinary Sham or Authentic Cuisine?

Why the emergence of a now-ubiquitous food category can’t be explained by existing marketing theories.
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10 Jul 2018 – 13 Jul 2018
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Latest Stories in Marketing

August 29, 2017
Written

Want to Feel More at Peace About a Decision? Stop Dwelling on the Negatives

You may think you’re weighing the pros and cons equally, but you’re probably not.
July 20, 2017
Written

What Do We Really Want?

A new study examines the battle between idealized attitudes and those we actually have.
July 11, 2017
Written

Humor Is Serious Business

You are not as funny as you should be, and your company is suffering because of it.
June 13, 2017
Written

Are We What We Buy?

A new study examines the role self-expression plays in online buying decisions.
June 1, 2017
Written

Why Uncertainty Makes Us Less Likely to Take Risks

Whether it’s now or later, people opt for guaranteed gains or losses when ambiguity reigns.
May 31, 2017
Written

The Personal Touch, Quantified

Reminding customers of their loyalty to your business makes them much more likely to refer friends.
May 17, 2017
Written

Focus on Small Steps First, Then Shift to the Larger Goal

Research shows that incremental achievements are good early motivators, but their effect wanes as the finish line nears.
March 16, 2017
Audio

Podcast: Szu-chi Huang Shares Tips for Sticking with Goals

A marketing professor says support from friends can help you meet goals.
February 16, 2017
Written

Can You Buy a Better Self-Image?

Marketing Professor Jonathan Levav says it’s possible, and lists the five ways that you may already be trying to do so.
February 15, 2017
Written

What Makes Us Slow Down When We’re Ahead in the Race?

Scholars reveal how to beat the thinking that causes late-stage motivation to flag.