-
The Experience
-
About Stanford GSB
About Our Degree Programs
-
-
The Programs
-
Full-Time Degree Programs
Non-Degree & Certificate Programs
-
-
Faculty & Research
-
Faculty
Faculty Research
Research Hub
Centers & Institutes
-
-
Insights
-
Topics
-
-
Alumni
-
Welcome, Alumni
-
-
Events
-
Admission Events & Information Sessions
-
Marketing
Latest Stories in Marketing
December 17, 2019
The Secret Life of the Supermarket Shopper
Outfitting consumers with cameras reveals how grocery lists influence purchasing behavior — and when stores can cajole shoppers into trying new products.
December 10, 2019
Where the Bidding Never Stops
Millions of online ads get sold by auction each day. The algorithms behind it all are complicated. But simple ideas can be effective.
December 6, 2019
8 Most-Read Stories of 2019
Communication mistakes, job-stealing robots, and career-gap explanations captured reader attention this year.
November 27, 2019
Water Instead of Soda: Marketing Good Nutrition to Kids
How marketers are using the power of persuasion to combat childhood obesity.
September 13, 2019
Do Soda Taxes Create Healthier Communities?
Data from Philadelphia tells the story.
September 4, 2019
With “Retargeted” Advertising, Sooner Is Better Than Later
You know those ads that follow you around online? New research shows that they work, especially when deployed early.
August 30, 2019
Redefining Success: Adopt the Journey Mindset to Move Forward
To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.
August 8, 2019
What Kind of Product “Authenticity” Appeals in China?
Focusing on craftwork and tradition works better than talking about moonlight and tea gods.
May 15, 2019
The Cersei Effect: How Businesses Turn Colleagues into Backstabbers
New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
May 9, 2019
Why Putting Yourself in Their Shoes Might Backfire
When our values don’t align, we struggle to see others’ viewpoints.