The latest updates on Stanford GSB’s response to COVID-19

You are here

› Marketing

Marketing

Insights

Illustration showing the two sides of the brain in different colors, overlaid with a play button. Credit: iStock/Jolygon
May 19, 2020
Written

Want to Predict Which Videos Will Go Viral? Scan Your Brainwaves.

Our brains can predict the popularity of online videos, without us even knowing it.
Organizational Behavior

Insights

A rack of brightly colored coats. Credit: iStock/stock_colors
February 11, 2020
Written

Everlane Takes On Fashion’s Plastic Problem

Founder and CEO Michael Preysman discusses the challenges of building a retail company based on sustainability and “radical transparency.”
Energy & Environment

Insights

Customers push shopping carts on an escalator. Credit: Reuters/Charles Platiau
December 17, 2019
Written

The Secret Life of the Supermarket Shopper

Outfitting consumers with cameras reveals how grocery lists influence purchasing behavior — and when stores can cajole shoppers into trying new products.
Marketing

Insights

A person handing a credit card to a sales clerk. Credit: iStock/PeopleImages
January 22, 2020
Written

That Money You Borrowed? Remember Who Owns It

A new study shows that many people go into debt because they disregard that the money is not really theirs.
Marketing

Insights

An illustration of a computer with competing information and content types. Credit: iStock/tudmeak
December 10, 2019
Written

Where the Bidding Never Stops

Millions of online ads get sold by auction each day. The algorithms behind it all are complicated. But simple ideas can be effective.
Marketing
hand holding a smartphone with Stanford Business Insights listed on the screen
Programs for Executives

Marketing Programs

Stanford Go-to-Market – Mexico City
Fall 2020 Program Dates TBD
In-person|Mexico City, Mexico
Full-time
Stanford Embark
Ongoing
Online
Self-paced
Stanford Innovation and Entrepreneurship Certificate
Ongoing
Online
Self-paced
Design Thinking Bootcamp: Make Impact and Drive Growth in Your Organization
08 Sep 2020 – 11 Sep 2020
In-person|Stanford University
Full-time
See All Programs
Related

Faculty in Marketing
PhD Studies in Marketing

Latest Stories in Marketing

August 8, 2019
Written

What Kind of Product “Authenticity” Appeals in China?

Focusing on craftwork and tradition works better than talking about moonlight and tea gods.
Marketing
May 15, 2019
Written

The Cersei Effect: How Businesses Turn Colleagues into Backstabbers

New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
Organizational Behavior
May 9, 2019
Written

Why Putting Yourself in Their Shoes Might Backfire

When our values don’t align, we struggle to see others’ viewpoints.
Organizational Behavior
April 26, 2019
Written

On Social Media, Sell Your Brand, Not Your Stuff

A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.
Marketing
March 29, 2019
Written

Better If It’s Man-Made?

Gender bias can negatively affect what we think about products made by women, especially in male-oriented markets.
Organizational Behavior
March 22, 2019
Written

How to Design a Better Soda Tax

An analysis of Philadelphia’s sweet-drink “sin tax” finds a flaw in the system: Many people simply drive beyond city limits to buy their pop.
Social Impact
February 27, 2019
Written

Why Republican Politicians Pay More Than Democrats for TV Ads

New research shows political advertising’s hidden costs.
Political Economy
November 6, 2018
Written

Helping Entrepreneurs Grow Small Businesses in Emerging Markets

While most business research in the developing world focuses on finance, a Stanford professor is testing a different set of interventions: marketing.
Marketing
September 14, 2018
Written

What Does “Catalyst” Mean to You?

Stanford GSB faculty suggest books and articles related to the theme.
Management
September 7, 2018
Written

The Power of Telling It Like It Is

In Panama, a new study finds that kids are more likely to drink healthier beverages if you speak the truth — subtly.
Marketing