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Marketing
Latest Stories in Marketing
November 15, 2017
“Why Is She Telling Us to Eat Grass?”
The challenge of running a health food company in a country where being overweight is a sign of success.
November 6, 2017
Tex-Mex: Culinary Sham or Authentic Cuisine?
Why the emergence of a now-ubiquitous food category can’t be explained by existing marketing theories.
October 9, 2017
A Better Way to Track Shoppers Offline
Associate Professor Stephan Seiler shares how online tools can help track consumers in the real world.
September 19, 2017
How One-Stop Shopping Benefits Consumers
Retailers keep prices low across categories to avoid losing customers to competitors.
September 14, 2017
The Lingering Impact of Promotional Price Cuts
Today’s big discounts make tomorrow’s consumers more likely to respond to deals — even small ones.
August 31, 2017
How Word Choice Can Cultivate Optimism and Improve Health
Using the right language during crises improves patients’ chances of recovery.
August 30, 2017
How a Marketing Tool Can Help Cancer Patients Make Better Treatment Choices
Using consumer preferences and big data to analyze treatment options can create value for all.
August 29, 2017
Want to Feel More at Peace About a Decision? Stop Dwelling on the Negatives
You may think you’re weighing the pros and cons equally, but you’re probably not.
July 20, 2017
What Do We Really Want?
A new study examines the battle between idealized attitudes and those we actually have.
July 11, 2017
Humor Is Serious Business
You are not as funny as you should be, and your company is suffering because of it.