Bumble Bee. Credit: Eiko Ojala
September 14, 2018

What Does “Catalyst” Mean to You?

Stanford GSB faculty suggest books and articles related to the theme.


A group of women selling jewelry and handicrafts at the walls of the Jaisalmer fort in Rajasthan India. Credit: iStock/Aluxum
September 7, 2018

What’s the Value of Labor When It’s a Labor of Love?

Artisans who find meaning in their masterpieces are more likely to charge less to connoisseurs.


Children drink soda as they sit in the shade on a hot day. Credit: Reuters/Lucy Nicholson
September 7, 2018

The Power of Telling It Like It Is

In Panama, a new study finds that kids are more likely to drink healthier beverages if you speak the truth — subtly.
Programs for Executives

Marketing Programs

16 Jun 2019 – 21 Jun 2019
In-person|Mexico City, Mexico
09 Jul 2019 – 12 Jul 2019
In-person|Stanford University
04 Aug 2019 – 16 Aug 2019
In-person|Stanford GSB

Latest Stories in Marketing

January 8, 2018

Disguised “Native” Ads Don’t Fool Us Anymore

Online shoppers are savvy enough to discern sponsored listings from organic content — but the ads still work.
November 15, 2017

“Why Is She Telling Us to Eat Grass?”

The challenge of running a health food company in a country where being overweight is a sign of success.
November 6, 2017

Tex-Mex: Culinary Sham or Authentic Cuisine?

Why the emergence of a now-ubiquitous food category can’t be explained by existing marketing theories.
October 9, 2017

A Better Way to Track Shoppers Offline

Associate Professor Stephan Seiler shares how online tools can help track consumers in the real world.
September 19, 2017

How One-Stop Shopping Benefits Consumers

Retailers keep prices low across categories to avoid losing customers to competitors.
September 14, 2017

The Lingering Impact of Promotional Price Cuts

Today’s big discounts make tomorrow’s consumers more likely to respond to deals — even small ones.
August 31, 2017

How Word Choice Can Cultivate Optimism and Improve Health

Using the right language during crises improves patients’ chances of recovery.
August 30, 2017

How a Marketing Tool Can Help Cancer Patients Make Better Treatment Choices

Using consumer preferences and big data to analyze treatment options can create value for all.
August 29, 2017

Want to Feel More at Peace About a Decision? Stop Dwelling on the Negatives

You may think you’re weighing the pros and cons equally, but you’re probably not.
July 20, 2017

What Do We Really Want?

A new study examines the battle between idealized attitudes and those we actually have.