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Marketing
Latest Stories in Marketing
November 27, 2019
Water Instead of Soda: Marketing Good Nutrition to Kids
How marketers are using the power of persuasion to combat childhood obesity.
September 13, 2019
Do Soda Taxes Create Healthier Communities?
Data from Philadelphia tells the story.
September 4, 2019
With “Retargeted” Advertising, Sooner Is Better Than Later
You know those ads that follow you around online? New research shows that they work, especially when deployed early.
August 30, 2019
Redefining Success: Adopt the Journey Mindset to Move Forward
To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.
August 8, 2019
What Kind of Product “Authenticity” Appeals in China?
Focusing on craftwork and tradition works better than talking about moonlight and tea gods.
May 15, 2019
The Cersei Effect: How Businesses Turn Colleagues into Backstabbers
New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
May 9, 2019
Why Putting Yourself in Their Shoes Might Backfire
When our values don’t align, we struggle to see others’ viewpoints.
April 26, 2019
On Social Media, Sell Your Brand, Not Your Stuff
A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.
March 29, 2019
Better If It’s Man-Made?
Gender bias can negatively affect what we think about products made by women, especially in male-oriented markets.
March 22, 2019
How to Design a Better Soda Tax
An analysis of Philadelphia’s sweet-drink “sin tax” finds a flaw in the system: Many people simply drive beyond city limits to buy their pop.