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Cersei from Game of Thrones. Credit: HBO/Helen Sloan
May 15, 2019
Written

The Cersei Effect: How Businesses Turn Colleagues into Backstabbers

New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
Organizational Behavior

Insights

Counter-protester Sean Mullin speaks with protester Scott Bannister, of the Liberty For All group, as Bannister demonstrates against the United States’ acceptance of Syrian refugees at the Washington State Capitol in Olympia. Credit: Reuters/David Ryder
May 9, 2019
Written

Why Putting Yourself in Their Shoes Might Backfire

When our values don’t align, we struggle to see others’ viewpoints.
Organizational Behavior

Insights

Illustration of hands pressing heart buttons on a cell phone. Credit: iStock.com/Adehoidar
April 26, 2019
Written

On Social Media, Sell Your Brand, Not Your Stuff

A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.
Marketing
Programs for Executives

Marketing Programs

Stanford Go-to-Market – Mexico City
2020 Program Dates TBD
In-person|Mexico City, Mexico
Full-time
Stanford Embark
Ongoing
Online
Self-paced
Stanford Innovation and Entrepreneurship Certificate
Ongoing
Online
Self-paced
Design Thinking Bootcamp: From Insights to Innovation
10 Sep 2019 – 13 Sep 2019
In-person|Stanford University
Full-time
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PhD Studies in Marketing

Latest Stories in Marketing

September 7, 2018
Written

What’s the Value of Labor When It’s a Labor of Love?

Artisans who find meaning in their masterpieces are more likely to charge less to connoisseurs.
Organizational Behavior
July 13, 2018
Written

Can Ad-Skipping Be Good for Advertisers?

TV sponsors will soon know when you click away, and that’s valuable information.
Marketing
April 19, 2018
Written

Three Trends Shaping the Sports Industry

The annual Sports Innovation Conference brought athletes, owners, and technologists to Stanford GSB to talk about the future of the game.
Marketing
April 12, 2018
Written

The Science Behind Cambridge Analytica: Does Psychological Profiling Work?

The researchers who warned about abuses of Facebook data show how psychological profiling gets results.
Marketing
April 9, 2018
Written

The Secrets of Staying Power

How the best brands came to be recognized around the world.
Marketing
February 13, 2018
Written

Why Do We Avoid Information Right When We Need It Most?

Comparing ourselves to others can help us meet goals — especially if the timing’s right.
Career & Success
February 2, 2018
Written

The Rebel Behind Africa’s Telecom Revolution

How Strive Masiyiwa used street theater (and lawyers) to dominate a mobile marketplace.
Entrepreneurship
January 8, 2018
Written

Disguised “Native” Ads Don’t Fool Us Anymore

Online shoppers are savvy enough to discern sponsored listings from organic content — but the ads still work.
Marketing
November 15, 2017
Written

“Why Is She Telling Us to Eat Grass?”

The challenge of running a health food company in a country where being overweight is a sign of success.
Entrepreneurship
November 6, 2017
Written

Tex-Mex: Culinary Sham or Authentic Cuisine?

Why the emergence of a now-ubiquitous food category can’t be explained by existing marketing theories.
Organizational Behavior