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Marketing
Latest Stories in Marketing
April 9, 2018
The Secrets of Staying Power
How the best brands came to be recognized around the world.
February 13, 2018
Why Do We Avoid Information Right When We Need It Most?
Comparing ourselves to others can help us meet goals — especially if the timing’s right.
February 2, 2018
The Rebel Behind Africa’s Telecom Revolution
How Strive Masiyiwa used street theater (and lawyers) to dominate a mobile marketplace.
January 8, 2018
Disguised “Native” Ads Don’t Fool Us Anymore
Online shoppers are savvy enough to discern sponsored listings from organic content — but the ads still work.
November 15, 2017
“Why Is She Telling Us to Eat Grass?”
The challenge of running a health food company in a country where being overweight is a sign of success.
November 6, 2017
Tex-Mex: Culinary Sham or Authentic Cuisine?
Why the emergence of a now-ubiquitous food category can’t be explained by existing marketing theories.
October 9, 2017
A Better Way to Track Shoppers Offline
Associate Professor Stephan Seiler shares how online tools can help track consumers in the real world.
September 19, 2017
How One-Stop Shopping Benefits Consumers
Retailers keep prices low across categories to avoid losing customers to competitors.
September 14, 2017
The Lingering Impact of Promotional Price Cuts
Today’s big discounts make tomorrow’s consumers more likely to respond to deals — even small ones.
August 31, 2017
How Word Choice Can Cultivate Optimism and Improve Health
Using the right language during crises improves patients’ chances of recovery.