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A Nigerian woman sits in a tailoring shop. Credit: Reuters/Akintunde Akinley
November 6, 2018
Written

Helping Entrepreneurs Grow Small Businesses in Emerging Markets

While most business research in the developing world focuses on finance, a Stanford professor is testing a different set of interventions: marketing.
Marketing

Insights

Bumble Bee. Credit: Eiko Ojala
September 14, 2018
Written

What Does “Catalyst” Mean to You?

Stanford GSB faculty suggest books and articles related to the theme.
Management

Insights

A group of women selling jewelry and handicrafts at the walls of the Jaisalmer fort in Rajasthan India. Credit: iStock/Aluxum
September 7, 2018
Written

What’s the Value of Labor When It’s a Labor of Love?

Artisans who find meaning in their masterpieces are more likely to charge less to connoisseurs.
Organizational Behavior

Insights

Children drink soda as they sit in the shade on a hot day. Credit: Reuters/Lucy Nicholson
September 7, 2018
Written

The Power of Telling It Like It Is

In Panama, a new study finds that kids are more likely to drink healthier beverages if you speak the truth — subtly.
Marketing
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Stanford Innovation and Entrepreneurship Certificate
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Stanford Go-to-Market – Mexico City
16 Jun 2019 – 21 Jun 2019
In-person|Mexico City, Mexico
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Design Thinking Bootcamp: From Insights to Innovation
09 Jul 2019 – 12 Jul 2019
In-person|Stanford University
Full-time
Innovative Marketing for Strategic Advantage
04 Aug 2019 – 16 Aug 2019
In-person|Stanford GSB
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Latest Stories in Marketing

January 8, 2018
Written

Disguised “Native” Ads Don’t Fool Us Anymore

Online shoppers are savvy enough to discern sponsored listings from organic content — but the ads still work.
Marketing
November 15, 2017
Written

“Why Is She Telling Us to Eat Grass?”

The challenge of running a health food company in a country where being overweight is a sign of success.
Entrepreneurship
November 6, 2017
Written

Tex-Mex: Culinary Sham or Authentic Cuisine?

Why the emergence of a now-ubiquitous food category can’t be explained by existing marketing theories.
Organizational Behavior
October 9, 2017
Video

A Better Way to Track Shoppers Offline

Associate Professor Stephan Seiler shares how online tools can help track consumers in the real world.
Marketing
September 19, 2017
Written

How One-Stop Shopping Benefits Consumers

Retailers keep prices low across categories to avoid losing customers to competitors.
Marketing
September 14, 2017
Written

The Lingering Impact of Promotional Price Cuts

Today’s big discounts make tomorrow’s consumers more likely to respond to deals — even small ones.
Marketing
August 31, 2017
Written

How Word Choice Can Cultivate Optimism and Improve Health

Using the right language during crises improves patients’ chances of recovery.
Health Care
August 30, 2017
Written

How a Marketing Tool Can Help Cancer Patients Make Better Treatment Choices

Using consumer preferences and big data to analyze treatment options can create value for all.
Health Care
August 29, 2017
Written

Want to Feel More at Peace About a Decision? Stop Dwelling on the Negatives

You may think you’re weighing the pros and cons equally, but you’re probably not.
Career & Success
July 20, 2017
Written

What Do We Really Want?

A new study examines the battle between idealized attitudes and those we actually have.
Organizational Behavior

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