Illustration showing the two sides of the brain in different colors, overlaid with a play button. Credit: iStock/Jolygon
May 19, 2020

Want to Predict Which Videos Will Go Viral? Scan Your Brainwaves.

Our brains can predict the popularity of online videos, without us even knowing it.


A rack of brightly colored coats. Credit: iStock/stock_colors
February 11, 2020

Everlane Takes On Fashion’s Plastic Problem

Founder and CEO Michael Preysman discusses the challenges of building a retail company based on sustainability and “radical transparency.”


A photo illustration of a pile of money under a booby-trapped box. Credit: Alvaro Dominguez
January 22, 2020

That Money You Borrowed? Remember Who Owns It

A new study shows that many people go into debt because they disregard that the money is not really theirs.


Customers push shopping carts on an escalator. Credit: Reuters/Charles Platiau
December 17, 2019

The Secret Life of the Supermarket Shopper

Outfitting consumers with cameras reveals how grocery lists influence purchasing behavior — and when stores can cajole shoppers into trying new products.
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Latest Stories in Marketing

November 27, 2019

Water Instead of Soda: Marketing Good Nutrition to Kids

How marketers are using the power of persuasion to combat childhood obesity.
September 13, 2019

Do Soda Taxes Create Healthier Communities?

Data from Philadelphia tells the story.
September 4, 2019

With “Retargeted” Advertising, Sooner Is Better Than Later

You know those ads that follow you around online? New research shows that they work, especially when deployed early.
August 30, 2019

Redefining Success: Adopt the Journey Mindset to Move Forward

To sustain the behaviors that helped you reach a goal, think about the achievement as a journey rather than a destination.
August 8, 2019

What Kind of Product “Authenticity” Appeals in China?

Focusing on craftwork and tradition works better than talking about moonlight and tea gods.
May 15, 2019

The Cersei Effect: How Businesses Turn Colleagues into Backstabbers

New research shows that people with shared goals can get lured into “pseudo competitions” that hurt all involved.
May 9, 2019

Why Putting Yourself in Their Shoes Might Backfire

When our values don’t align, we struggle to see others’ viewpoints.
April 26, 2019

On Social Media, Sell Your Brand, Not Your Stuff

A new marketing study of Facebook users shows that hard-sell tactics stifle engagement, and engagement is gold.
March 29, 2019

Better If It’s Man-Made?

Gender bias can negatively affect what we think about products made by women, especially in male-oriented markets.
March 22, 2019

How to Design a Better Soda Tax

An analysis of Philadelphia’s sweet-drink “sin tax” finds a flaw in the system: Many people simply drive beyond city limits to buy their pop.