Marketing

Insights

Children drinking Coca-Cola. Credit: Reuters/Hazir Reka
March 22, 2019
Written

How to Design a Better Soda Tax

An analysis of Philadelphia’s sweet-drink “sin tax” finds a flaw in the system: Many people simply drive beyond city limits to buy their pop.

Insights

People silhouetted against an illuminated ad for Donald Trump. Credit: Reuters/Gretchen Ertl
February 27, 2019
Written

Why Republican Politicians Pay More Than Democrats for TV Ads

New research shows political advertising’s hidden costs.
Programs for Executives

Marketing Programs

16 Jun 2019 – 21 Jun 2019
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The Secrets of Staying Power

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February 13, 2018
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Why Do We Avoid Information Right When We Need It Most?

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February 2, 2018
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The Rebel Behind Africa’s Telecom Revolution

How Strive Masiyiwa used street theater (and lawyers) to dominate a mobile marketplace.
January 8, 2018
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Disguised “Native” Ads Don’t Fool Us Anymore

Online shoppers are savvy enough to discern sponsored listings from organic content — but the ads still work.
November 15, 2017
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“Why Is She Telling Us to Eat Grass?”

The challenge of running a health food company in a country where being overweight is a sign of success.
November 6, 2017
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Tex-Mex: Culinary Sham or Authentic Cuisine?

Why the emergence of a now-ubiquitous food category can’t be explained by existing marketing theories.
October 9, 2017
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A Better Way to Track Shoppers Offline

Associate Professor Stephan Seiler shares how online tools can help track consumers in the real world.
September 19, 2017
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How One-Stop Shopping Benefits Consumers

Retailers keep prices low across categories to avoid losing customers to competitors.
September 14, 2017
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The Lingering Impact of Promotional Price Cuts

Today’s big discounts make tomorrow’s consumers more likely to respond to deals — even small ones.
August 31, 2017
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How Word Choice Can Cultivate Optimism and Improve Health

Using the right language during crises improves patients’ chances of recovery.