Marketing

Insights

A dazed man with an overlay of symbols of eyes, shopping carts, computers and other marketing symbols | Photo Illustration by Tricia Seibold with iStock/izusek and iStock/axel2001
April 12, 2018
Written

The Science Behind Cambridge Analytica: Does Psychological Profiling Work?

The researchers who warned about abuses of Facebook data show how psychological profiling gets results.

Insights

A woman runner wearing a fitness tracker stops to tie her shoe | iStock/monkeybusinessimages
February 13, 2018
Written

Why Do We Avoid Information Right When We Need It Most?

Comparing ourselves to others can help us meet goals — especially if the timing’s right.

Insights

People work in cubes with their Apple computers at the Airbnb office headquarters in the SOMA district of San Francisco, CA. | Reuters/Gabrielle Lurie
April 9, 2018
Written

The Secrets of Staying Power

How the best brands came to be recognized around the world.

Insights

A women looks at her mobile phone in Zimbabwe. | Reuters/Philimon Bulawayo
February 2, 2018
Written

The Rebel Behind Africa’s Telecom Revolution

How Strive Masiyiwa used street theater (and lawyers) to dominate a mobile marketplace.
Programs for Executives

Marketing Programs

05 Aug 2018 – 17 Aug 2018
In-person|Stanford GSB
Full-time
11 Sep 2018 – 14 Sep 2018
In-person|Stanford University
Full-time
14 Oct 2018 – 19 Oct 2018
In-person|Stanford GSB
Full-time

Latest Stories in Marketing

September 14, 2017
Written

The Lingering Impact of Promotional Price Cuts

Today’s big discounts make tomorrow’s consumers more likely to respond to deals — even small ones.
August 31, 2017
Written

How Word Choice Can Cultivate Optimism and Improve Health

Using the right language during crises improves patients’ chances of recovery.
August 30, 2017
Written

How a Marketing Tool Can Help Cancer Patients Make Better Treatment Choices

Using consumer preferences and big data to analyze treatment options can create value for all.
August 29, 2017
Written

Want to Feel More at Peace About a Decision? Stop Dwelling on the Negatives

You may think you’re weighing the pros and cons equally, but you’re probably not.
July 20, 2017
Written

What Do We Really Want?

A new study examines the battle between idealized attitudes and those we actually have.
July 11, 2017
Written

Humor Is Serious Business

You are not as funny as you should be, and your company is suffering because of it.
June 13, 2017
Written

Are We What We Buy?

A new study examines the role self-expression plays in online buying decisions.
June 1, 2017
Written

Why Uncertainty Makes Us Less Likely to Take Risks

Whether it’s now or later, people opt for guaranteed gains or losses when ambiguity reigns.
May 31, 2017
Written

The Personal Touch, Quantified

Reminding customers of their loyalty to your business makes them much more likely to refer friends.
May 17, 2017
Written

Focus on Small Steps First, Then Shift to the Larger Goal

Research shows that incremental achievements are good early motivators, but their effect wanes as the finish line nears.