Market Research & Handbooks

Market research and industry handbooks are available to the current Stanford University community.

Business to Business Marketing Handbook

2016-17

Biotech – Life Sciences

2014 | 2013

Chain Pharmacy Industry Profile

2009-10

Consumer Behavior

2015-16 | 2008

Consumer Marketing Handbook

2016-17

Consumer Use of Internet & Mobile Web

2016-17 | 2008

Entertainment, Media and Advertising Market Research Handbook

2015-16 | 2013 | 2012 | 2009 | 2007

Healthcare Business Market Research Handbook

2015-16 | 2013 | 2012 | 2011 | 2010 |

2009 | 2008

India Roundup

2012 | 2011 | 2010 | 2009 | 2008 | 2007

International Consumer Markets

2016-17

Leisure Market Research Handbook

2015-16 | 2012-13 | 2010 | 2008

Restaurant, Food & Beverage Market Research Handbook

2016-17

Restaurant Industry Operations Report

2013 | 2010

Retail Business Market Research Handbook

2015-16 | 2013 | 2012 | 2011 | 2009 | 2008

Retail Industry Indicators

2008

Search Marketing Benchmark Report

2012 | 2011 | 2009

Social Marketing Benchmark Report

2011

Sports Business in Numbers

2011

Sports Marketing Report

2016-17 | 2014 | 2013 | 2012 | 2009 | 2008

The State of the Brain Fitness Market

2010 | 2008

Travel & Tourism Market Research Handbook

2015-2016

Trends in the Hotel Industry

2015 | 2014 | 2013 | 2012 | 2011 | 2010

Worldwide Luxury Markets Monitor

2014 | 2010