Anneke Jong

MBA 2012
  • Pre-MBA: Consulting Manager at Roll Global
  • Co-Founder/Co-President of Philanthro Productions
  • Consultant at Deloitte Consulting

Anneke Jong

Post Graduation Goals:

I’m passionate about internet and consumer tech startups, and wish to continue working in the field after graduating.

A favorite GSB memory:

The Entrepreneurship from the Perspective of Women course taught by Deborah Gruenfeld and Lisa Sweeney. It was refreshing to have the time and space to think about my entrepreneurial career and hear straight talk from alums.

Sunday
09:00am
Woken up by a text message asking me to hang out in SF that day. I have a lot of work to do today (I spent all day yesterday at the WIM retreat and the Homecoming football game tailgate), so I decide to spend some time catching up on work before heading to the City in the afternoon.
11:30am
Did some laundry, including the absurd costume I wore to the Treasure Island Music Festival the weekend before.
12:00pm
Made some eggs and toast while listening to 'This American Life' podcast.
12:15pm
Did work for my start-up, Bre.ad.
01:00pm
Took a shower and watched half an episode of Breaking Bad while getting ready.
01:45pm
Drove to the GSB.
02:00pm
Went to the GSB library to record a video for my start-up.
03:00pm
Ran into my friends Daniel Benavides (MBA2), Megan Zoback (MBA2), and Erin Sprague (MBA2) at Arbuckle and stopped to chat.
03:30pm
Went to CVS and Trader Joes, decided I wasn’t going to have time to go up to the City today.
04:30pm
Read for class on my roof deck.
05:30pm
Did a Google Hangout with one of my friends from college.
06:00pm
Email and work for my start-up (including editing the video and sending it to my team).
07:30pm
Touchy Feely reading.
08:30pm
Friend Sam Cecil (MBA2) comes over for dinner.
09:00pm
Helped my roommate Matt Ivester (MBA2) on PR efforts for his new book, lol...OMG!
10:00pm
Wrote a humor piece and submitted it to McSweeney's Lists, responded to email.
11:00pm
Worked on my column (I write a biweekly tech column for The Daily Muse with frequent syndication in Forbes and The Huffington Post).
12:15am
Bedtime.
Wednesday
09:30am
Wake up, check email and Twitter in bed on my iPhone. No time to shower.
10:00am
Quickly make a sandwich because I'm running late to drop off my bike for a tune-up.
10:30am
Eat sandwich in my car while driving to school. My bike is at school (I parked it there over the weekend when I biked to the football game tailgate).
11:00am
Bike over to the campus bike shop at Tresidder Memorial Union. Notice that the undergrads had written "Happy Diwali" on the ground in chalk all over that part of campus. I’m reminded that I have a Diwali party to go to on Friday.
11:30am
Stop by the Wells Fargo at Tresidder Student Union to do some banking.
12:00pm
Walk back to the GSB.
12:15pm
Run into my friend Maya Simon (MBA2). It's her birthday. I give her a hug and tell her I'll see her later tonight for WIM group (she's hosting at her house this week).
12:30pm
Grab a cappuccino at Coupa Café at the GSB.
12:45pm
Lunch meeting with Professor JD Schramm (he runs the Mastery in Communications Initiative at the GSB). We’re both TEDsters and share a love for TED talks. We talked about the Big Ideas Club (which I run) and how we will be partnering with the MCI to do a live stream of the TED conference on campus like we did last year.
01:30pm
Ran into my friend Maria Lambert (MBA2) sitting in the courtyard, and I joined her to talk and do some work on our laptops. She and I did a roadtrip through Europe this summer and we took a bunch of silly photos of me sitting awkwardly in different locations. Maria is a photographer and brought her nice camera to school that day, so we recreated one of the “sitting” photos in front of Bass Library.
03:00pm
Went home to shower.
04:00pm
WIM group meeting at a pass-down house called The Lemon Drop. Great to see our facilitator Dikla and all my WIM group mates (MBA2s) Bayley Dixon, Ashley Lewis, Theresa Hagel, Becca Levin, Maya Simon, and Katharina Schmitt.
06:00pm
Dinner in the Oberndorf Event Center. It was a celebration dinner for everyone who participated in the Entrepreneurial Summer Program (ESP) through the GSB’s Center for Entrepreneurial Studies. Through that program, the GSB helped to pay my salary this summer so I could work full time on my start-up, Bre.ad. I grabbed some food, voted for best photo of the summer, and then shared a quick recap of what I learned. I had to duck out early to make it to my other dinner obligation, so I didn’t hear who won the photo contest.
07:00pm
Hustled to downtown Palo Alto to Coconuts Caribbean restaurant to meet my start-up team. We were also having a celebration dinner, and my business partner was in town. He surprised the team with Bre.ad hats.
08:00pm
Came back to school and caught up on email in the library.
08:45pm
I was asked by the Talk coaches to bring my tripod to help film Talk12. I went to the MBA Lounge early to set up.
09:00pm
My classmate Adam Nelson (MBA2) gave his talk to a packed lounge of MBA1s and MBA2s. He was introduced by our classmate Mike Weiss (MBA2).
10:00pm
I congratulated Adam afterward and gave him a hug (as is the custom).
10:15pm
My classmate Mike Weiss (MBA2) told me I was a runner-up in the best photo of the summer contest and gave me the prize he was holding for me. He was the grand prize winner with this photo from his summer job at Airbnb.
10:30pm
Went across the street to the Ferguson Lounge in Schwab for a GSB E@t Club kick-off event with my friend Maria Lambert (MBA2). We ate food and hung out until about 11:30.
11:30pm
Went home, hung out with my roommate Matt Ivester (MBA2).
01:00am
Bedtime.
Friday
08:00am
Wake up, check email in bed on my iPhone.
08:30am
Shower.
09:15am
Make quick breakfast to-go and drive to school.
09:30am
Grab coffee in Arbuckle.
09:45am
Frantically skim the reading for my 10:00 am class.
10:00am
'Strategic Philanthropy' class. Did some role play activities, a brainstorming session, and had a guest speaker who is the founder of a family foundation.
01:00pm
Coffee with Jing Chen (MBA1) to offer advice on how to navigate the first year of business school.
02:00pm
Drive up to San Francisco. Called an old friend to catch up.
03:15pm
Meet my business partner for a quick huddle before our meeting.
03:30pm
Meeting with a venture capital firm in San Francisco. One of the principals is a formal GSB classmate (that's how I made the intro for the meeting). We pitched our company, and it went well.
05:30pm
Happy hour hosted by a friend of a friend in Twitter. Had drinks with a Forbes journalist and tech entrepreneur and caught up with some of my Summit Series friends.
07:00pm
Drove back to Palo Alto. Called my dad and caught up with him.
08:00pm
Birthday BBQ for Maya Simon (MBA2) at a pass-down house called the Lemon Drop. I was starving because I skipped lunch, so I ate several cheeseburgers.
10:00pm
Diwali party at another pass-down house called Casablanca. I arrived with my friends Lauren Chaparro (MBA2) and Nick DeMeuse (MBA2).
11:45pm
Went home to get some sleep. Not looking forward to getting up at 5:00 AM on Saturday, but excited about speaking at a digital media conference.
12:15am
Bedtime.