Helena is a tech executive with ten years of experience in high-growth digital businesses. She is experienced in growing companies through international expansion, product development, and M&A, and she excels in operations. Helena is currently the founder of Basecanvas, a digital product studio based in Stockholm. She has previously worked within online marketplaces in Europe and Southeast Asia for ten years, most recently as the CEO of a leading online marketplaces group in Southeast Asia, based in Singapore. Prior to that, she held executive positions within online marketplaces in Spain and Sweden. Helena has played professional basketball and served on the board of the Swedish Basketball Federation.