Lilian is the founder and CEO of The Moment Dessert, a new brand using traditional Chinese ingredients — such as red bean and sesame — to create healthy, low-calorie, nourishing desserts. She identified a business opportunity, created a new dessert-shop business model by strategically focusing on on-demand delivery service, and independently developed over 300 recipes. In the past three years, The Moment Dessert has opened seven directly managed stores and gained more than 230,000 users. In 2016, the company secured an angel investment and won the “China Franchise Star” award. Lilian previously accrued six years of experience in the consumer goods industry, working at Kraft and Hershey as key account manager and category management expert, respectively.