Go-to-Market Botswana participants in discussion

Stanford Go-to-Market – Botswana

This one week, full-time certificate program is designed to help budding entrepreneurs learn the skills and tools necessary to scale their ventures and make an impact in Botswana. 

Program Overview

Stanford Graduate School of Business has established a three-year partnership with De Beers Group to empower young, budding entrepreneurs and established business owners in Botswana, Namibia, and South Africa through the expansion of two of its educational programs - the Stanford Go-to-Market Program and the Stanford Seed Transformation Program.

The Stanford Go-to-Market Program is an intensive, one-week entrepreneurship bootcamp, taught by Stanford Graduate School of Business faculty, held in cities around the globe. Through a combination of lectures, case studies, and small-group discussions, it helps budding entrepreneurs gain the confidence and skills to commercialise their business ideas and accelerate their route to market. While Botswana will host the first Go-to-Market Program in Africa, the bootcamp may expand to include participants from other Southern African countries once fully established. Applications for the Stanford Go-to-Market Botswana Program will be accepted this fall and the cohort will be held on March 19-25, 2020.

Who Should Attend

The program is designed for promising entrepreneurs who are interested in transforming their passion and ideas into a scalable venture. It is appropriate for innovators from all industries who have recently started their venture and have active customers. Participants are selected based on both the potential for success of the individual and their business idea. 

Program Curriculum

Stanford Go-to-Market is taught through a combination of in-person instruction and live sessions delivered by distance-learning technology. Instruction takes place through a combination of lectures, case studies, and small-group discussions, and all instruction is conducted in English.

Leveraging Stanford’s deep connection to the technology and entrepreneurship hub of Silicon Valley, Stanford
Go-to-Market exposes you to practical and tools and frameworks in the areas most useful to new entrepreneurs. These include:

  • Accounting
  • Marketing
  • Building teams
  • Business models
  • Pricing
  • Go-to-market strategy

Upon completion of the program, you will receive a certificate from Stanford Graduate School of Business.


Time Commitment

Stanford Go-to-Market is an intensive one-week, full-time program. Admitted applicants must be able to attend all sessions.

Preparation assignments and required reading, which must be completed prior to the program, will be distributed to admitted applicants in early 2020.


To be considered for admission, applicants must:

  • Be a citizen of Botswana
  • Be aged 18 to 35
  • Be the founder/co-founder of the business
  • Have completed a secondary education (Minimum Cambridge O-Level)
  • Be comfortable using a computer, and have internet and computer access

Additionally, the applicant’s business should:

  • Have been running for at least a year
  • Have had customers in the last year

Program Dates

19 – 25 March 2020

Application Deadline

We are no longer accepting applications.

Faculty Directors


Botswana Innovation Hub
Gaborone, Botswana

Program Contact

Gaofenngwe Kabubi
Program Manager
+267 369 640