Stanford Go-to-Market Information Event - Monterrey

Wednesday, Jan 17, 2018
12:00pm – 3:00pm
CST|Find local time

Stanford Go-to-Market Information Event - Monterrey

Off Campus|
San Pedro Garza García, N.L, Mexico

Join Professor Baba Shiv from Stanford Graduate School of Business for lunch on January 17 at ALFA’s offices, where he will present insights on how to foster innovation within organizations from a neuroscience perspective.

Learn more about: 

  • The neural underpinnings of the Type 1 (fear of failure) and Type 2 (fear of missing out) mindsets
  • How to design solutions that will foster a Type 2 mindset and break down tribal instincts

Ask a woman entrepreneur to join you!

Both men and women play a vital role in advancing entrepreneurship. Please bring one or more women entrepreneurs with you—women who will not only benefit from the event itself, but who might also be great candidates for the Go-to-Market Mexico City program.


Baba   Shiv
Professor, Marketing
Professor, Marketing

Registration Deadline

Thursday, January 11, 2018 - 6:00pm
CSTFind local time


Off Campus
Ave. Gomez Morín #1111 Sur, Col. Carrizalejo
San Pedro Garza García, N.L, 66254, Mexico