Step 1

Small companies can chew their way up into the market above them. The market leader is at the top of the pyramid, but new companies, along the bottom edge, can grow into upper markets.

Step 2

When Small chews its way up, Big is pushed into a smaller corner of the market. As the newer companies grow, they take up more space in the pyramid.

The Reality

There are actually many levels to the pyramid with players at every stage chewing their way up into the next market. At any time there are many new companies pushing through many layers up through the pyramid.