Alyssa Rapp, GSB MBA ’05/Founder and CEO, Bottlenotes

  • “Authenticity and Focus Aid Success”
  • “Consumers expect to be romanced”
  • “Brand marketing is about storytelling”
  • “Loyalty is key. Lead by Example. Inspire people to be the best version of themselves”
  • “Best Advice: Just because someone can’t help you, doesn’t mean they can’t hurt you. Don’t burn bridges”