Robert Chess, Lecturer, Stanford GSB

3 ways to Pivot

• Pivot on Product: Huge restart
• Pivot on Market: Most common axis for change
• Pivot on Team: Difficult to change

Pivoting involves keeping one foot on the ground.

No company is too big to pivot. Successful pivoters include: Netflix, Twitter, and Genentech.

The brain of the entrepreneur is made of two disconnected parts that operate. Independently: the optimist side and the risk optimizer/pessimist side.

The best advice: It takes as much time and work to do something that doesn’t matter. As it does to do something that does. So do something that matters.