Entrepreneurship and Innovation in Healthcare

OIT 333/334: Design for Extreme Affordability
Instructor: James Patell, David Beach, David Kelly

This is a project-based course jointly offered by School of Engineering and the GSB. Students apply engineering and business skills to design product prototypes, distribution systems, and business plans for entrepreneurial ventures in developing countries for challenges faced by the world's poor (the course does not have an exclusive healthcare focus, but in most years the challenges identified and solved are related to health and health care). Topics include user empathy, appropriate technology design, rapid prototype engineering and testing, social technology entrepreneurship, business modeling, and project management. Key course activities include weekly design reviews, a final course presentation, and regular interactions with industry representatives and project advisors. Read more.

OIT 384/385: Biodesign Innovation

Instructors: Todd Brinton, Craig Milroy, Paul Yock

This is a two-quarter course series offered and taught jointly by faculty at the GSB, the School of Medicine, and the School of Engineering. Students work in small entrepreneurial, multidisciplinary teams to identify important unmet clinical needs, develop solutions (mostly medical devices), and then prepare business plans for commercializing those solutions Through the course, students learn strategies for understanding and interpreting clinical needs, researching literature, searching patents, analyzing intellectual property, regulatory, and reimbursement pathways, performing market assessments, conducting basic prototyping, and addressing other commercialization activities. Read more.

OIT 587 Global Biodesign: Medical Technology in an International Context
Instructors: Raj Doshi, Jan Benjamin Pietzsch, Chris Shen, Paul Yock

Students, postdoctoral fellows, and faculty from the schools of business, engineering, humanities & science, law, and medicine are invited to participate in this elective course. Offered for the first time in 2011, this seminar examines the development and commercialization of medical technologies in the global setting focusing primarily on Europe, India, and China. Faculty and guest speakers from industry and government will discuss the status of the industry, as well as opportunities in and challenges to medical technology innovation unique to each geography. Topics related to development of technologies for bottom of the pyramid markets will also be addressed. Read more.

STRAMGT 353: Entrepreneurship: Formation of New Ventures
Instructors: Various

This course is for students who at some time may want to undertake an entrepreneurial career by pursuing opportunities leading to partial or full ownership and control of a business. The course deals with case situations from the point of view of the entrepreneur/manager rather than the passive investor Many cases involve visitors, since the premise is that opportunity and action have large idiosyncratic components. Students must assess opportunity and action in light of the perceived capabilities of the individuals and the nature of the environments they face. The course is integrative and allows students to apply many facets of their business school education. While there are various sections of this course, one section in particular focuses on science-and technology-based businesses and includes a large number of medical device and biotech cases. Read more.

STRAMGT 356/366: The Startup Garage
Instructor: Stefanos Zenios

The Startup Garage is an experiential lab course that focuses on the design, testing and launch of a new venture. Multidisciplinary student teams work through an iterative process of understanding user needs, creating a point of view statement, ideating and prototyping new product and services and their business models, and communicating the user need, product, service and business models to end-users, partners, and investors. In the autumn quarter, teams will identify and validate a compelling user need and develop very preliminary prototypes for a new product or service and business models. Students form teams, conduct field work and iterate on the combination of business model -- product -- market. In winter quarter, teams will teams will be expected to develop and test a minimally viable product, iterate, and focus on validated lessons on: the market opportunity, user need and behavior, user interactions with the product or service, business unit economics, sale and distribution models, partnerships, value proposition, and funding strategies. Read more.

ME 423: D.Health: Design Thinking for Health
Instructors: David Kelley, Dennis Boyle, Perry Arthur Klebahn

In the U.S., 75% of medical expenditures are for illnesses that are lifestyle related such as diabetes and heart disease. If patients could change their lifestyles, medical problems could be avoided and a healthier and happier life achieved. Class employs design thinking in teams. Individual projects and small and large team projects with multiple milestones. Students work in the field, and present in class. Read more.

ORTHO 220: Lifestyle Medicine
Instructors: M. Fredericson, R. Joseph (TA)

Lifestyle medicine is a growing movement to empower practicing clinicians and aspiring physicians to facilitate behavioral change and promote a culture of health and wellness in patients. The focus is on both concrete, evidence-based findings and tangible, practical tools to readily translate into everyday clinical practice. This one-credit course offers an array of leading experts to guide students through interactive, patient-focused activities in topics including nutrition, exercise, sleep, motivational interviewing, meditation, and complementary and alternative medicine. Read more.

IMMUNOL 231: Medicine for Innovators and Entrepreneurs
Instructors: Elizabeth Mellins and Tandy Aye

This is an interdisciplinary, project-based course in which bioscience, bioinformatics, biodesign, and bioengineering students learn concepts and principles to help them understand human disease and work together to propose solutions to medical problems. Diabetes mellitus is used as a paradigm for understanding human disease. Guest medical school and outside faculty participate in the course, and field trips are scheduled to Stanford's clinics and biotechnology companies in the area. Prerequisite: college level biology. [Not available for 2012-13 academic year.]