Latest Insights by Stanford Business

August 23, 2016
Written
A professor discusses his decades of research into the origins, advantages, perils, and future of “authentic” branding.
August 22, 2016
Written
A new study quantifies the “cumulative growth effect” in online content production platforms.
August 19, 2016
Video
Using big data to tailor ads can backfire with customers.
August 18, 2016
Written
A new book shows how you can create a better team by recognizing people’s needs to stand out, fit in, and shape their identities.

School News

August 25, 2016
Written
This redesigned site makes it easy to discover and connect with Stanford Graduate School of Business programs.
July 1, 2016
Written
Of the nine deans who have led Stanford Graduate School of Business, Barbara Firpo has worked with all but two of them.

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