How to Make a Compelling Pitch

If you want to be an effective communicator, you’re going to need to know how to pitch your ideas, concepts, and perspectives to others in both professional environments and day-to-day interactions. To be effective, a pitch needs to be understandable, relevant, and readily convincing — without any strong-arm tactics or perceived gimmicks and tricks. And in today’s rapid-fire, short-attention-span world, it must also be concise. In this article, the author offers a simple framework for how to craft a compelling pitch. It comes down to completing four simple sentence starters: 1) What if you could… 2) So that… 3) For example… 4) And that’s not all…