What Constitutes a Self-serving Attributional Bias?: A Reply to Bradley

In a response to G. W. Bradley’s (see record 1979-26025-001) article, the value of his “broadened self-serving bias formulation” is examined, and a case is made for clearly delineating different types of self-serving attributions. It is contended that there is still little support for the hypothesis that individuals alter their perception of causality so as to protect or enhance their self-esteem.