Publications

The malleable meaning of subjective ease

Pablo Briñol, Richard E. Petty, Zakary Tormala

Psychological Science March2006 Vol. 17 Issue 3 Pages 200–206.

Implicit ambivalence from attitude change: An exploration of the PAST model

Richard E. Petty, Zakary Tormala, Pablo Briñol, W. Blair G. Javis

Journal of Personality and Social Psychology January2006 Vol. 90 Issue 1 Pages 21–41.

Bridging the Culture Chasm

Donnel A. Briley, Jennifer Aaker

Journal of Public Policy & Marketing 2006 Vol. 25 Issue 1 Pages 53-66.

Delineating Culture

Jennifer Aaker

Journal of Consumer Psychology 2006 Vol. 16 Issue 4 Pages 343–347.

Intertemporal effects of consumption and their implications for demand elasticity estimates

Wesley R. Hartmann

Quantitative Marketing and Economics 2006 Vol. 4 Issue 4 Pages 325-349, Inaugural Wittink Award.

Understanding Regulatory Fit

Jennifer Aaker, Angela Y. Lee

Journal of Marketing Research 2006 Vol. 43 Issue 1 Pages 15-19.

When Does Culture Matter?

Donnel A. Briley, Jennifer Aaker

Journal of Marketing Research 2006 Vol. 43 Issue 3 Pages 395-408.

Placebo Effects of Marketing Actions: Consumer May Get What they Pay For

Baba Shiv, Ziv Carmon, Dan Ariely

Journal of Marketing Research November2005 Vol. 42 Issue 4 Pages 383-393.

Ruminating about Placebo Effects of Marketing Actions

Baba Shiv, Ziv Carmon, Dan Ariely

Journal of Marketing Research November2005 Vol. 42 Issue 4 Pages 410-414.

An Approach to the Measurement, Analysis, and Prediction of Brand Equity and Its Sources

V. “Seenu” Srinivasan, Chan Su Park, Dae Ryun Chang

Management Science September2005 Vol. 51 Issue 9 Pages 1433-1448.

Let Us Eat and Drink, For Tomorrow We Shall Die: Effects of Mortality Salience and Self-Esteem on Self-Regulation in Consumer Choice

Rosellina Ferraro, Baba Shiv, James R. Bettman

Journal of Consumer Research June2005 Vol. 32 Issue 1 Pages 65-75.

The rise and rise of drug delivery.

Howie Rosen, Thierry Abribat

Nature Reviews Drug Discovery May2005 Vol. 4 Pages 381-385.

The Dark Side of Emotion in Decision-Making: When Individuals with Decreased Emotional Reactions Make More Advantageous Decisions

Baba Shiv, George Loewenstein, Antoine Bechara

Cognitive Brain Research April2005 Vol. 23 Issue 1 Pages 85-92.

Reasoning About Competitive Reactions: Evidence From Executives

David Bruce Montgomery (1938–2025), Marian Chapman Moore, Joel E. Urbany

Marketing Science February2005 Vol. 24 Issue 1 Pages 138-149.

Accounting for Primary and Secondary Demand Effects with Aggregate Data

Harikesh S. Nair, Jean-Pierre Dubé , Pradeep Chintagunta

Marketing Science 2005 Vol. 24 Issue 3 Pages 444-460.

Asian Management Education: Some Twenty-First Century Issues

David Bruce Montgomery (1938–2025)

Journal of Public Policy and Marketing 2005 Vol. 24 Issue 1, Dimensions of Marketing's Relationship to Society Pages 150-154.

Determinants of Customers’ Responses to Customized Offers: Conceptual Framework and Research Propositions

Itamar Simonson

Journal of Marketing 2005 Vol. 69 Issue 1

Investment Behavior and the Negative Side of Emotion

Baba Shiv, George Loewenstein, Antoine Bechara, Hanna Damasio, Antonio R. Damasio

Psychological Science 2005 Vol. 16 Issue 6 Pages 435–439.

Temporal Differences in the Role of Marketing Communication in New Product Categories

Sridhar Narayanan, Puneet Manchanda, Pradeep K. Chintagunta

Journal of Marketing Research 2005 Vol. 42 Issue 3 Pages 278-290.

The Relationship Between Export Assistance and Performance Improvement in Portuguese Export Ventures: An empirical Test of the Mediating Role of Pricing Strategy Adaptation.

Luis Filipe Lages, David Bruce Montgomery (1938–2025)

European Journal of Marketing 2005 Vol. 39 Issue 7 Pages 755 - 784.