Publications

We provide a tool to model and solve strategic situations where players’ perceptions are limited, in the sense that they may only be aware of, or model, some of the aspects of the strategic situations at hand, as well as situations where players…

After observing too many unnecessary injuries and deaths caused by surgeries that were interrupted or canceled due to the unavailability of anesthesia, Dr. Paul Fenton designed a device called the Universal Anaesthesia Machine (UAM) that could…

After observing too many unnecessary injuries and deaths caused by surgeries that were interrupted or canceled due to the unavailability of anesthesia, Dr. Paul Fenton designed a device called the Universal Anaesthesia Machine (UAM) that could…

Fixed statutes and regulations often have variable consequences over time. If left unattended, such drift can severely erode the performance of government as an institution of representation. To better understand the mechanics of policy-making in…

Consumers want to be happy, and marketers are increasingly trying to appeal to consumers’ pursuit of happiness. However, the results of six studies reveal that what happiness means varies, and consumers’ choices reflect those differences. In some…

Five studies explored whether power undermines the quality of relationships by creating instrumental attributions for generous acts. We predicted that this cynical view of others’ intentions would impede responses that nurture healthy…

The Infectious Disease Research Institute (IDRI) was founded by immunologist Steve Reed in 1993 as a nonprofit global health research center dedicated to applying advances in immunology to the development of products to prevent, detect, and treat…

Two experiments exploring the effects of social category membership on real-life helping behavior are reported. In Study 1, intergroup rivalries between soccer fans are used to examine the role of identity in emergency helping. An injured…

While enrolled in a course focused on entrepreneurship, a team of Stanford students set out to create a platform for developing-world healthcare providers that would facilitate improved information sharing about high-impact, affordable solutions…

This chapter documents the contributions in the business-to-business (B2B) marketing–buying literature that focus on implemented strategies in specific contexts. Research on implemented strategies often includes thick descriptions of how…

We use insights from resource dependence, institutional theories and social movement theories to examine the indigenization of subsidiary management in the multinational company (MNC). We discuss the effects of interdependence with local…

Six experiments examined how people strategically use thoughts of foregone misdeeds to regulate their moral behavior. We tested two hypotheses:

1. That people will feel licensed to act in morally dubious ways when they can point to…

Having observed too many development projects that appeared successful at first, but then failed as soon as the development agency moved on, Martin Fisher and Nick Moon felt strongly about taking a different approach. They believed that the root…

KickStart was founded by Martin Fisher and Nick Moon to design tools that would enable Africa’s poor to launch and sustain profitable businesses. Its first product was a line of manually operated irrigation pumps — branded “MoneyMaker Pumps” —…