Publications

Browse or search publications from Stanford GSB faculty.

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Application of Operations Research to Personal Selling Strategy

David Bruce Montgomery (1938–2025), Frederick E. Webster, Jr.
Journal of Marketing January1968 Vol. 32 Issue 1 Pages 50-57.

Consumer Response to a Legitimated Brand Appeal

David Bruce Montgomery (1938–2025), Jon Scott Armstrong
Insights into Consumer Behavior Allyn and Bacon Boston 1968

Stochastic Consumer Models: Some Comparative Results

David Bruce Montgomery (1938–2025)
Marketing and the New Science of Planning American Marketing Association 1968

Computer Uses in Marketing Research: A Proposal

David Bruce Montgomery (1938–2025)
Journal of Marketing Research May1967 Vol. 4 Issue 2 Pages 195-198.

Letter to the Editor: Free-for-All

David Bruce Montgomery (1938–2025)
Management Science April1967 Vol. 13 Issue 8 Pages B533-B539.

College on Marketing Proposed

David Bruce Montgomery (1938–2025)
Management Science February1967 Vol. 13 Issue 6 Pages C130-C134.

Stochastic Modeling of the Consumer

David Bruce Montgomery (1938–2025)
Industrial Management Review 1967 Vol. 8 Issue 2 Pages 31-42.

Communications to the Editor—The Use of Regression Equations to Predict Manpower Requirements: Critical Comments

John Leslie Livingston, David Bruce Montgomery (1938–2025)
Management Science March1966 Vol. 12 Issue 7 Pages 616-618.