Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

Browse Publications

Publication Search
Publication Type
Academic Area
Results for
Journal Article

Surprising Robustness of Self-Explicated Approach to Customer Preference Structure Measurement

V. “Seenu” Srinivasan, Chan Su Park
Journal of Marketing Research May1997 Vol. 34 Issue 2 Pages 286-291.

The authors introduce customized conjoint analysis, which combines self-explicated preference structure measurement with full-profile conjoint analysis. The more important attributes for each respondent are identified first using the self-…

Book

Germany Unified and Europe Transformed: A Study in Statecraft

Philip Zelikow, Condoleezza Rice
Harvard University Press April251997

 Officials mingled in the lobby of the Oktyabrskaya Hotel—shaking hands, sipping champagne, signing their names—and Germany was united. In this undramatic fashion, the international community closed the book on the drama of divided Germany.…

Journal Article

An Econometric Model of the Term Structure of Interest Rate Swap Yields

Darrell Duffie, Kenneth J. Singleton
Journal of Finance April1997 Vol. 52 Issue 4 Pages 1287-1321.

This article develops a multi‐factor econometric model of the term structure of interest‐rate swap yields. The model accommodates the possibility of counterparty default, and any differences in the liquidities of the Treasury and Swap markets. By…

Book Chapter

Conjoint Calibration for Strategic Choice

David Bruce Montgomery (1938–2025)
Use and Usability: Business Focused Market Research Marketing Science Institute March1997
Journal Article

Factors Influencing Firms’ Disclosures about Environmental Liabilities

Mary E. Barth, Maureen McNichols, G. Peter Wilson
Review of Accounting Studies March1997 Vol. 2 Issue 1 Pages 35-64.

This paper examines factors related to environmental liability disclosure decisions for firms in industries with substantial Superfund site involvement. We hypothesize that the extent of disclosure about environmental liabilities is associated…

Journal Article

Multigroup Discriminant Analysis Using Linear Programming

Willy Gochet, Antonie Stam, V. “Seenu” Srinivasan, Shaoxiang Chen
Operations Research March1997 Vol. 45 Issue 2 Pages 213-225.

In this paper we introduce a nonparametric linear programming formulation for the general multigroup classification problem. Previous research using linear programming formulations has either been limited to the two-group case, or required…

Journal Article

An Optimal Auction for Complements

Jonathan Levin
Games and Economic Behavior February1997 Vol. 18 Issue 2 Pages 176–192.

This paper considers the optimal selling mechanism for complementary items. When buyers are perfectly symmetric, the optimal procedure is to bundle the items and run a standard auction. In general, however, bundling the items is not necessarily…

Journal Article

Integrated Product Design for Marketability and Manufacturing

V. “Seenu” Srinivasan, William S. Lovejoy, David Beach
Journal of Marketing Research February1997 Vol. 34 Issue 1, Special Issue on Innovation and New Products Pages 154-163.

Using as a point of departure previous work in marketing on optimal concept selection that utilizes product attribute-based customer preference and product cost models, the authors consider the concept selection stage of a new product development…

Book

Quantitative Analysis for Management

Charles P. Bonini, Warren H. Hausman, Harold Bierman
McGraw-Hill /Irwin January11997

This text may be used in a required or elective quantitative analysis course at the Junior level or first year MBA. It also may be used for an elective course in Modeling and Analysis, Decision Sciences or Management Science. A major new feature…

Journal Article

A Term Structure Model with Preferences for the Timing of the Resolution of Uncertainty

Darrell Duffie, Mark Schroder
Economic Theory January1997 Vol. 9 Issue 1 Pages 3-22.
Journal Article

Women's Identity and the Context of Shame

The Voice of Shame: Silence and Connection in Psychotherapy 11997
Working Paper

Alternative Valuation Models and the Valuation Parameters of Property-Casualty Insurers' Share Prices

Elizabeth A. Demers
1997

This paper examines the value-relevance of various balance sheet items and earnings streams to the share prices of property-casualty (“P&C”) insurance companies under several alternative valuation model specifications. This study extends…

Working Paper

Asymmetric Volatility and Risk in Equity Markets

Geert Bekaert, Guojun Wu
1997

It appears that volatility in equity markets is asymmetric: returns and conditional volatility are negatively correlated. We provide a unified framework to simultaneously investigate asymmetric volatility at the firm and the market level and to…

Journal Article

At the breaking point: Cognitive and social dynamics of revenge in organizations

R. Bies, T. Tripp, Roderick M. Kramer
Antisocial behavior in organizations 1997 Pages 18-36.
Working Paper

Comparative Dynamics of Parliamentary Governments

David P. Baron
1997

This paper presents a dynamic theory of parliamentary governments that incorporates attributes of the institutional system in a country, exogenous events that shape parliamentary and electoral opportunities, and the strategies of the government…

Journal Article

Competing in Product and Service

Morris A. Cohen, Seungjin Whang
Management Science 1997 Vol. 43 Issue 4 Pages 535-545.

In this paper we develop a product life-cycle model that studies a set of strategic choices facing manufacturers as they design the joint product/service bundle for a product which may require maintenance and repair support after its sale. The…

Working Paper

Competitive Reactions and Conjecture: Issues and Prospects

Joel E. Urbany, David Bruce Montgomery (1938–2025)
1997

We review recent literature on competitive reactions and strategic thinking and offer several observations. Evidence is mounting that strategic thinking is an unnatural act, made difficult by natural individual biases and organizational…

Journal Article

Creativity Doesn't Require Isolation: Why Product Designers Bring Visitors

Thomas A. Kelley
California Management Review 1997 Vol. 40 Issue 1 Pages 75-91.

Most existing writings imply that creative work is best done in physical and social isolation from outsiders, including case studies of successful product development teams that worked in isolation and psychological research showing that novel…

Working Paper

Dimensions of Brand Personality

Jennifer Aaker
1997

While a considerable amount of research in personality psychology has been done to conceptualize human personality, identify the “Big Five” dimensions, and explore the meaning of each dimension, no parallel research has been conducted on brand…

Working Paper

Distributional Characteristics of Emerging Market Returns and Asset Allocation

Tadas Viskanta, Cluade Erb
1997

The behavior of emerging market returns sharply differs from the behavior of developed equity market returns. Whereas forecasts of expected returns and volatilities in emerging markets have been extensively studied, we focus primarily on skewness…