Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

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Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Journal Article

Investigating the Relationship Between Time in Market and Pioneering Advantage

Christina L. Brown, James M. Lattin
Management Science 1994 Vol. 40 Issue 10 Pages 1361-1369.

In field studies based on pre-test market and scanner data, researchers have found evidence of pioneering advantage in the form of an order-of-entry effect: a permanent share advantage that is greatest for the first brand to enter a market and…

Journal Article

Large Shareholder Activism, Risk Sharing, and Financial Market Equilibrium

Anat R. Admati, Paul Pfleiderer, Josef Zechner
Journal of Political Economy 1994 Vol. 102 Issue 6 Pages 1097–1130.

The authors develop a model in which a large investor has access to a costly monitoring technology affecting securities’ expected payoffs. Allocations of shares are determined through trading among risk-averse investors. Despite the free-rider…

Working Paper

Large-Firms' Demand for Computer Products and Services: Competing Market Models, Inertia, and Enabling Strategic Change

Garth Saloner, Timothy Bresnahan
1994

The organization of the value chain in the computer industry is undergoing profound change. The nature of this change is caricatured in two contrasting market models. In the “vertical” market model, large vertically integrated vendors of…

Working Paper

Linking Manufacturing Priorities to Markets: Some Empirical Evidence

Warren H. Hausman, David Bruce Montgomery (1938–2025)
1994

We explore the critical linkages between attributes of manufacturing strategy and attributes of marketing strategy. Generic linkages drawn from a significant managerial sample are presented and discussed. A second, independent sample is used to…

Working Paper

Local and National Determinants of Office Vacancies

Steven Grenadier
1994

A model of vacancy rate determination is estimated using over thirty years of data for twenty U.S. office markets. The variances of individual city office vacancy rates are decomposed into common, time-varying components and city-specific fixed…

Working Paper

Manufacturer's Returns Policies and Retail Competition

I. Png, V. Padmanabhan
1994

Throughout the world, returns policies are widespread in distribution. They are usually justified as a way of insuring retailers against excess inventory. We demonstrate that returns policies can increase manufacturer profitability even in the…

Working Paper

Marketing, Cost Management and Management Accounting

George Foster, Mahendra Gupta
1994

Marketing costs represent a significantly large component of the cost structure in many industries. Relative to research on manufacturing costs, however, marketing costs have received very little attention in the accounting literature. In the…

Journal Article

Measurement, Disclosure and Valuation of Environmental Liabilities

Maureen McNichols, Mary E. Barth
Journal of Accounting Research, Supplement 1994

No abstract available

Working Paper

Mentoring, Discrimination and Diversity in Organizations

Susan Athey, Christopher Avery, Peter Zemsky
1994

This paper studies the economic forces which shape the diversity of an organization over time. We introduce a direct connection between a worker’s attributes (such as gender or cultural background) and her productivity in a given firm.…

Working Paper

Misclassification of a Dependent Variable in a Discrete Response Setting

Jerry Hausman, Fiona Morton
1994

A dependent variable which is a discrete response causes the estimated coefficients to be inconsistent in a probit or logit model when misclassification is present. By ‘misclassification’ we mean that the response is reported or recorded in the…

Working Paper

Optimal Migration Strategies for Firms Facing Technological Innovations: An Option Pricing Approach

Steven Grenadier, Allen Weiss
1994

Using an option pricing approach, this paper develops a model of a firm’s optimal investment strategy when confronted with a sequence of technological innovations. There are several key features of the model. First, successive innovations of…

Working Paper

Organizational Change

Glenn R. Carroll, William P. Barnett
1994

Organizational change can be usefully conceptualized in terms of both its process and its content. Process refers to how change occurs. Content describes what actually changes in the organization. Theories and analyzes of organizational change…

Working Paper

Organizational Design and Technology Choice Under Intrafirm Bargaining

Jeffrey Zwiebel, Lars Stole
1994

We consider a wide number of applications of an intrafirm bargaining game within organizations where employees and the owner of a firm’s assets engage in wage negotiations. Under our presumption that contracts cannot serve to bind employees to…

Working Paper

Overt Interfunctional Conflict (and its Avoidance through Business Strategy)

Garth Saloner, Julio Rotemberg
1994

We study why functional departments within companies, such as the marketing and manufacturing departments, have different preferences regarding what their firm should do. We then analyze why these disagreements lead to overt conflict. Finally,…

Working Paper

A Process Model of Strategic Business Exit in an Established High Technology Firm

Robert A. Burgelman
1994

The process model of strategic business exit (SBE) maps the activities of different levels of management onto the business and corporate levels of strategy making involved in Intel Corporation’s exit from the dynamic random access memory (DRAM)…

Working Paper

Product Introduction Strategy to Signal Network Externality

Kannan Srinivasan, V. Padmanabhan
1994

The benefits from using a computer software, and hence the willingness of a customer to pay for it, often depends on the number of other customers using the same software. These benefits have been referred to in the literature as “network…

Working Paper

Product and Process Flexibility: Implications for Organizational Design

Susan Athey, Armin Schmutzler
1994

In this paper, we study the interaction between a firm’s internal organizational design, which we treat as an irreversible technology choice, and its external environment. We focus on two internal organizational design variables: product design…

Working Paper

Quality Improvement Drivers in the Electronics Industry

George Foster, Leif Sjoblom
1994

Quality of products and services is a key strategic variable for many organizations. A good understanding of quality improvement drivers enables managers to better allocate resources to those areas most likely to improve quality levels. It can…

Working Paper

Quota-Based Compensation Plans for Multi-Territory Heterogeneous Salesforces

V. “Seenu” Srinivasan, Jagmohan Raju
1994

A quota plan pays a fixed salary which is supplemented by commission income that is a prespecified fraction of the dollar sales that exceed the quota. For a salesforce comprised of multiple salespersons/territories, the commission rate and salary…

Working Paper

Rationality, Revolution and Revolt: The (HAP-) Hazards of Informational Cascades

Susanne Lohmann
1994

This paper models a dynamic sequence of protest activities as an informational cascade. Such a synthesis of participation and signaling games motivates why large numbers of people may have incentives to engage in costly collective action. The…