Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Working Paper

The New Social Regulation: Implications And Alternatives

David J. Teece
1980

Abstract not available.

Working Paper

The Predictive Validity Of Conjoint Analysis For Alternative Aggregation Schemes

Dick R. Wittink, David Bruce Montgomery (1938–2025)
1980

Abstract not available.

Working Paper

Towards an Economic Theory of the Multiproduct Firm

David Teece
1980

Abstract not available.

Book Chapter

Adaptive Numerical Differentiation

Norman Winarsky, R.S. Stepleman
Mathematics of Computation, American Mathematical Society October1979 Pages 1257-1264.
Other Publication

Predictive Validity of Trade-Off Analysis for Alternative Segmentation Schemes

Dick R. Wittink, David Bruce Montgomery (1938–2025)
Proceedings of the 1979 A.M.A. Educators' Conference August1979
Journal Article

Multi-Attribute Approaches for Product Concept Evaluation and Generation; A Critical Review

Allan D. Shocker, V. “Seenu” Srinivasan
Journal of Marketing Research May1979 Vol. 16 Issue 2 Pages 159-180.

Multiattribute research in marketing seeks an understanding of the structure of customer decisions with respect to the market offerings of a firm and its competitors. Through such understanding the firm tries to evaluate and/or design its…

Journal Article

A Representation Theorem for “Preference for Flexibility”

David M. Kreps
Econometrica May1979 Vol. 47 Issue 3 Pages 565-577.

This paper concerns individual choice among “opportunity sets,” from which the individual will later choose a single object. In particular, it concerns preference relations on opportunity sets which satisfy “preference for flexibility,” a set is…

Book

Decision Making Under Uncertainty: Models and Choices

Charles A. Holloway (1936 – 2026)
Prentice Hall April1979

 

 

Journal Article

Investment, Strategy, and Growth in a New Market

A. Michael Spence
Bell Journal of Economics March1979 Vol. 10 Issue 1 Pages 1-19.
Journal Article

Dynamic Choice Theory and Dynamic Programming

David M. Kreps, Evan L. Porteus
Econometrica January1979 Vol. 47 Issue 1 Pages 91–100.

Finite horizon sequential decision problems with a “temporal von Neumann-Morgenstern utility” criterion are analyzed. This criterion, as developed in [7], is a generalization of von Neumann-Morgenstern (expected) utility of the vector of rewards…

Journal Article

Network Models for Estimating Brand-Specific Effects in Multi-Attribute Marketing Models

V. “Seenu” Srinivasan
Management Science January1979 Vol. 25 Issue 1 Pages 11-21.

In multi-attribute models in marketing, a consumer’s preference for a brand in a product class is expressed as a weighted sum of the brand’s attribute values. However, marketing is abundant with examples where two brands may have…

Working Paper

Accuracy of Subjective Probabilities for a Financial Variable

William F. Wright
1979

Abstract not available.

Working Paper

An Application of the CAPM to Divisional Required Returns

James C. Van Horne (1935–2025)
1979

Abstract not available.

Working Paper

An Intertemporal Asset Pricing Model with Stochastic Consumption and Investment Opportunities

Douglas T. Breeden
1979

This paper derives a single-beta asset pricing model in a multi-good, continuous-time model with uncertain consumption- goods prices and uncertain investment opportunities. When no riskless asset exists, a zero-beta pricing model is derived.…

Working Paper

An Investigation of the Equal Commission Rate Policy for a Multi-Product Salesforce

V. “Seenu” Srinivasan
1979

Abstract not available.

Journal Article

Anticipated Information Releases Reflected in Call Option Prices

James M. Patell, Mark A. Wolfson
Journal of Accounting and Economics 1979 Vol. 1 Issue 2 Pages 117–140.

This study captures the ex ante information content of a financial reporting event (the annual earnings announcement) by examining the behavior of call option prices on dates leading up to and passing through the disclosure date. This approach…

Working Paper

Arbitrage And Equilibrium In Economies With Infinitely Many Commodities

David M. Kreps
1979

Abstract not available.

Working Paper

Asymmetric Information, Input Regulation and Output Regulation of Service Quality

George Feiger
1979

Abstract not available.

Working Paper

Careers of Stanford MBAs With and Without Engineering Undergraduate Degrees

Thomas W. Harrell, Margaret S. Harrell
1979

Abstract not available.