Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

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Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Working Paper

Marketing Models in Public and Nonprofit Organizations

Charles B. Weinberg
1979

Abstract not available.

Journal Article

Martingales and Arbitrage in Multi-period Securities Markets

J. Michael Harrison, David M. Kreps
Journal of Economic Theory 1979 Vol. 20 Issue 3 Pages 381–408.
Working Paper

Measuring a Tax-Specific Term Structure of Interest Rates in the Market for British Government Securities

Stephen M. Schaefer
1979

A method of measuring the term structure of interest rates is developed which accommodates the tax dependence of an investors choice of securities. Empirical results are given for the British Government Securities Market over the period 1955-1975…

Working Paper

A Model of Direct and Relations Achieving Styles

Alice Handley-Isaksen, Jean Lipman-Blumen, K. L. Patterson, T. J. Bies
1979

Abstract not available.

Working Paper

On Sophisticated Choice Of Opportunity Sets

David M. Kreps
1979

Abstract not available.

Working Paper

On the CAPM Approach to the Estimation of a Public Utility's Cost of Equity Capital

Robert H. Litzenberger, Krishna Ramaswamy, Howard B. Sosin
1979

Abstract not available.

Working Paper

Organization Development In A Large System: An Empirical Assessment

Jerry I. Porras, Alan Wilkins
1979

This study reports the results of a quasi-experimental field study measuring the effects of three Organization Development (OD) interventions conducted in a large, geographically dispersed organization. The OD interventions were designed to…

Working Paper

Overview of Iterative Methods for Discounted Finite Markov and Semi-Markov Decision Chains

Evan L. Porteus
1979

Abstract not available.

Working Paper

A Plan for Consumer Information System Development, Implementation and Evaluation

Michael L. Ray, Donald Dunn
1979

The idea of consumer information systems for local services has not truly been implemented. Complete implementation in the U.S. could lead to benefits of $100 billion annually. This paper, based on an NSF-sponsored project at Stanford…

Working Paper

Real Wage Insurance as a Compliance Incentive

Robert J. Flanagan
1979

Abstract not available.

Working Paper

Retrospective Self-Insight on the Factors Considered in Product Evaluations

Barton Weitz, Peter Wright
1979

The accuracy of young women’s retrospective reports about their use of mental cutoffs and about the number of factors used in evaluating birth control devices was tested. During these evaluations, the women’s mental time horizons were manipulated…

Working Paper

S-Shaped Response Functions: Implications for Decision Models

James Freeland, Charles Weinberg
1979

This paper discusses the implications for analysis and parameter estimation of optimization using S-shaped (convex-concave) response functions. For both unconstrained and constrained optimization and for integer and continuous variables, the…

Working Paper

A Sales Force Management Model: Integrating Managerial and Research Perspectives

Adrian B. Ryans, Charles B. Weinberg
1979

This paper develops a three-stage conceptual model of personal selling and sales force management that emphasizes the relationship between sales force management decision-making and empirical research. The model provides a means for both…

Working Paper

Santa Clara County Employers: Number Offering Fair Economic Choice of Health Benefits Plans

Martha Gilmore
1979

Employer decisions regarding the number of different health benefits plans offered and how premium costs are divided between the employer and the employee affect the extent of competition among plans in a community. We believe competition creates…

Book Chapter

Strategic Business Intelligence Systems

David Bruce Montgomery (1938–2025), C.B. Weinberg
Analytic Approaches to Product and Marketing Planning Marketing Science Institute Cambridge 1979