Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Working Paper

Welfare Effects of Changes in the Variability of Prices and of Outputs

George M. Feiger
1976

Abstract not available.

Working Paper

Wives' Labor Force Behavior and Family Consumption Patterns

Myra H. Strober
1976

Abstract not available.

Journal Article

A General Procedure for Estimating Consumer Preference Distributions

V. “Seenu” Srinivasan
Journal of Marketing Research November1975 Vol. 12 Issue 4 Pages 377-389.

This article provides a general procedure for estimating consumer preference distributions without having to prespecify their forms. Using linear programming, it minimizes the sum of absolute errors between observed and predicted…

Book

Testing the Statistical Significance of Stepwise Regression Models Developed with a Forward Selection Procedure: A Monte Carlo Study, Technical Report No. 46

Shelby McIntyre, David Bruce Montgomery (1938–2025), V. “Seenu” Srinivasan, Barton Weitz
Graduate School of Business, Stanford University Stanford October1975

   

Book

$FTROFF: A BASIC Program for Trade-Off Analysis, Technical Report No. 44

Lyle Nehls, Bruce Seaman, David Bruce Montgomery (1938–2025)
Graduate School of Business, Stanford University Stanford September1975

   

Book

PL1 Program for Trade-Off Analysis, Technical Report No. 43

Lyle Nehls, Bruce Seaman, David Bruce Montgomery (1938–2025)
Graduate School of Business, Stanford University Stanford September1975

    

Journal Article

New Product Distribution: An Analysis of Supermarket Buyer Decisions

David Bruce Montgomery (1938–2025)
Journal of Marketing Research August1975 Vol. 12 Issue 3 Pages 255-264.

This article explores the relationship between 18 variables and a supermarket buyer’s decision to accept or reject a new product. One hundred twenty-four new products are analyzed by multiple discriminant analysis and a hierarchical threshold…

Other Publication

New Tools for Teaching Marketing: Computer and Model Assisted Cases

George S. Day, David Bruce Montgomery (1938–2025), Charles B. Weinberg
Proceedings of the 1975 AMA Educators' Conference August1975
Book

Teaching Notes for Cases in Computer and Model Assisted Marketing: Data Analysis, Technical Report No. 45

Gerald J. Eskin, David Bruce Montgomery (1938–2025)
Graduate School of Business, Stanford University Stanford August1975

   

Journal Article

Women Economists: Career Aspirations, Education, and Training

Myra H. Strober
American Economic Review May1975 Vol. 65 Issue 2 Pages 92-99.
Book

Cases in Computer and Model Assisted Marketing: Vol. 2 Data Analysis

Gerald J. Eskin, David Bruce Montgomery (1938–2025)
Scientific Press Palo Alto CA February1975

The second in the series of Cases in Computer and Model Assisted Marketing.  These two volumes reflect one of the earliest, if not the earliest publication of such marketing cases.

Journal Article

Actor-observer Differences in Perceptions of Effective Control

Dale T. Miller, Stephen A. Norman
Journal of Personality and Social Psychology 1975 Vol. 31 Issue 3 Pages 503–515.

Explored perceptual differences between active and passive observers in a conflict situation with 40 female undergraduates as Ss. Results indicate that observers who were engaged in interaction with the actor attributed more behavioral…

Working Paper

Algorithms for Minimizing Total Cost, Bottleneck Time and Bottleneck Shipment in Transportation Problems

V. “Seenu” Srinivasan, G. L. Thompson
1975

We consider the transportation problem of determining nonnegative shipments from a set of m warehouses with given availabilities to a set of n markets with given requirements. Three objectives are defined for each solution: (i) total cost TC (ii…

Working Paper

Amount of Information as a Determinant of Consumer Behavior Towards New Products

V. “Seenu” Srinivasan, Michael A. Braun
1975

Consumer behavior towards a new product, the Gillette TRAC II twin blade razor, was studied at the time of its product introduction, as a function of two levels of information regarding the new product. It was found that the proportion of…

Working Paper

An Alternate Interpretation of the Linear Learning Model of Brand Choice

V. “Seenu” Srinivasan, R. Kesavan
1975

An Exponential Smoothing Model (ESM) of brand choice is presented which possesses a mathematical structure very similar to that of the Linear Learning Model (LLM) of brand choice. While the LLM, is posited on adaptive learning (purchase event…

Working Paper

An Empirical Study of Financial Judgment Models: An Individual and Group Analysis

William F. Wright
1975

Abstract not available.

Working Paper

An Experiment in Computing the Expected Discounted Return in a Finite Markov Chain

Evan L. Porteus, John C. Totten
1975

An experiment with a certain transformation, leading to a new iterative method, was carried out with the intent of speeding the computation of the infinite horizon expected discounted return in a finite Markov chain. At first the method seemed…

Working Paper

An Experimental Study of the Judgment Element in Disclosure Decisions

Thomas R. Hofstedt, G. David Hughes
1975

Abstract not available.

Working Paper

Analysis of Implied Risk-Taking Behavior Under a Goal-Based Incentive Scheme

Hiroyuki Itami
1975

The purpose of this paper is an analysis of how an incentive scheme and the subordinates risk preference interact to determine the implied risk preference criterion which are essentially used in arriving at a decision under uncertainty in a…

Working Paper

Analysis of Linear Programs By Sequential Projection

Markku Kallio, Evan L. Porteus
1975

We apply what we call sequential projection to reformulate a block triangular linear program as a recursive optimization problem. We approximate the return function at each stage of the recursion by using either inner or outer linearization, and…