Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Book Chapter

On Line Computer Applications in Marketing and Marketing Research

David Bruce Montgomery (1938–2025)
Handbook of Marketing Research McGraw-Hill 1974
Working Paper

Organizational Control: Two Functions

William G. Ouchi, Mary Ann Maguire
1974

A distinction is drawn between two modes of organizational control, one based on personal surveillance (behavior control), and the other based on the measurement of outputs (output control). A study of employees over five levels of hierarchy…

Working Paper

Organizational Performance, Action and the Use of Information

Henry C. Lucas, Jr.
1974

A descriptive model of the relationship between organizational performance, action, and the use of information from a formal reporting system is presented. An empirical study of the performance of branch banks, the use of an information system,…

Working Paper

Output Control: An Organizational Response to Large Size

William G. Ouchi
1974

Organizations can achieve control either through the evaluation of behavior or through the evaluation of outputs. This “behavior-output” dimension is not the same as the familiar “personal-impersonal control dimension. Data collected in 78 retail…

Working Paper

Retail Store Credit Card Use A Study of New York Consumers

William C. Dunkelberg, Robert P. Shay
1974

Abstract not available.

Working Paper

Risk Evaluation of Capital Investments: A Survey

Charles Bonini
1974

This is a survey of techniques for evaluation of risk in individual capital investment projects. The paper identifies the four types of relationships affecting project uncertainty; 1)Accounting-type relationships defining cash flow; 2)Statistical…

Journal Article

Some Factors Affecting Awareness of Annual Percentage Rates in Consumer Installment Credit Transactions

George G.C. Parker, Robert P. Shay
Journal of Finance 1974 Vol. 29 Issue 1 Pages 217-225.
Book Chapter

Status and Trends in the Application of Marketing Models

David Bruce Montgomery (1938–2025)
Computergestutzte Marketing-Planning Wolfgang Dummer & Co. Munich 1974
Working Paper

Stock Price Consistency in a Market with Heterogeneous Investors

David M. Kreps, J. Michael Harrison
1974

This paper examines an idealized dynamic model of a market for a single stock. The model assumes a finite number of investor classes, the members of each class having essentially infinite wealth. All investors are assumed to be risk neutral, but…

Working Paper

A Structured Programming Experiment

Henry C. Lucas, Jr., Robert B. Kaplan
1974

Abstract not available.

Working Paper

Systems Quality, User Reactions, and the Use of Information Systems

Henry C. Lucas, Jr.
1974

Abstract not available.

Working Paper

The Approximate Ruin Function for A Risk Process with Compounding Assets

David C. Emanuel, J. Michael Harrison, Allison J. Taylor
1974

Abstract available on PDF.

Working Paper

The Capital Asset Pricing Model: A "Multi-Beta" Interpretation

William F. Sharpe
1974

Abstract not available.

Working Paper

The Dynamic Organization: Structure, Technology, and Environment

Reuben Harris, William Ouchi
1974

Abstract not available.

Working Paper

The Effect of Race, Insurance and Distance Upon the Utilization of Physician Services

Dennis W. Draper, John C. Hershey, John R. Moore, Jr.
1974

This paper examines the relationships between the utilization of physician services and three variables — race, insurance, and distance to care — in a rural setting. Four measures of utilization are considered: (1) Total number of physician…

Working Paper

The Management and Economics of MIS Software Development Projects

Jeffrey H. Moore
1974

Abstract not available.

Working Paper

The Multi-Region Dynamic Capacity Expansion Problem - I

C. 0. Fong, V. “Seenu” Srinivasan
1974

We consider the problem of determining a schedule of capacity expansions for m producing regions and a schedule of shipments from the regions to n markets so as to meet the market demands over a T-period planning horizon at minimum discounted…

Working Paper

The Multi-Region Dynamic Capacity Expansion Problem - 11

C. 0. Fong
1974

We consider the problem of determining a schedule of capacity expansions for m producing regions and a schedule of shipments from the regions to the n markets so as to meet the market demands over a T-period planning horizon at minimum discounted…

Working Paper

The Role of Territory Characteristics in Sales Response Functions

Henry C. Lucas, Jr., Charles B. Weinberg, Kenneth W. Clowes
1974

This paper presents a study of sales response functions in the retail apparel industry. Past research is reviewed and critiqued. The results of this study indicate that the territory characteristics of sales potential and workload are important…

Working Paper

The Stage Hypothesis and the S-Curve: Some Contradictory Evidence

Henry C. Lucas, Jr., Jimmy A. Sutton
1974

This paper presents the results of a study testing the s-shaped budget curve of Nolans stage model of computer development in an organization. Research on the data processing budgets of California counties fails to support the s-shaped curve or…