Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Working Paper

Decentralized Capital Budgeting Decisions and Shareholder Wealth Maximization

Robert H. Litzenberger, O. Maurice Joy
1973

The firm’s objective function is well defined as shareholder wealth maximization. However, the firm is a group of individuals and each member has objectives that are not necessarily coincidental to the organization’s goal. This paper investigates…

Working Paper

A Decision Sequence Analysis of Developments in Marketing Communication

Michael L. Ray
1973

Abstract not available.

Working Paper

Defining the Span of Control

William G. Ouchi, John B. Dowling
1973

The uses of the concept, “Span of Control,” have become so varied over the past years that in its present form it is no longer useful as a means of communicating information between scholars. This paper argues that the span of control is a useful…

Book Chapter

Developing a Balanced Marketing Information System

David Bruce Montgomery (1938–2025)
Marketing Management and Administrative Action (3rd. ed.) McGraw-Hill 1973

One of the most cited marketing articles as reported in L.M. Robinson and R.D. Adler’s Marketing Megaworks: The Top 150 Books and Articles

Praeger, New York, 1987

Working Paper

Dynamic Memory Allocation in a Simulation Environment

Norman R. Nielsen
1973

This paper investigates the performance of dynamic memory allocation and deallocation algorithms when used to manage memory for simulation programs. A total of 35 different algorithms were programmed for test. A set of 18 different test demand…

Working Paper

Expected Inflation Implied by Capital Market Rates

James C. Van Horne (1935–2025), Patric H. Hendershott
1973

Abstract not available.

Working Paper

External Economic Relationships and the Process of Development: A Framework for Discussion

Gerald M. Meier
1973

Abstract not available.

Working Paper

Forecasting the Market Return on Common Stocks

Jack McDonald, Alfred Osborne
1973

Abstract not available.

Working Paper

Frameworks for Information Systems

Henry C. Lucas, Jr., Kenneth W. Clowes, Robert B. Kaplan
1973

Six frameworks for information systems are reviewed. Each framework is evaluated on a series of criteria describing its usefulness for academicians and practitioners. The evaluation demonstrates that each of the frameworks is best suited for…

Working Paper

A Goal Partitioning Procedure for Modeling Coordination Activities in a Hierarchical Decentralized Organization

James R. Freeland, Norman R. Baker
1973

A mathematical model of the resource allocation decision process in a two level decentralized organization is presented. The model and solution procedure are capable of representing a wide range of behavioral situations. Some important aspects of…

Working Paper

Improved Penalties for the Branch and Bound Algorithm

Evan L. Porteus
1973

Improved penalty calculation for the branch and bound algorithm, as applied to mixed integer programming problems, are presented. For a given variable, finding the best (“up” or “down”) penalty requires solving a mixed integer program. When…

Working Paper

Imputing Expected Security Returns From Portfolio Composition

William F. Sharpe
1973

Abstract not available.

Working Paper

Inflation, The Kessel-Alchian Hypothesis, and the Value of the Firm

William D. Bradford
1973

Abstract not available.

Working Paper

Inter-Industry Profitability Under Uncertainty

Robert H. Litzenberger, O. Maurice Joy
1973

Abstract not available.

Working Paper

Investment Objectives: Diversification, Risk and Exposure to Surprise

Jack McDonald
1973

Abstract not available.

Working Paper

Job Shop Scheduling with Due Dates and Operation Overlap Feasibility

Charles A. Holloway (1936 – 2026), Rosser Nelson
1973

This paper uses a formulation of the job shop problem with due dates that allows successive operations on a job to overlap in the schedule. Setup times and multiple transports of sublots are two applications where this formulation can result in…

Working Paper

Marketing Communication And The Hierarchy-Of-Effects

Michael L. Ray, Alan G. Sawyer, Michael L. Rothschild, Roger M. Heeler, Edward C. Strong, Jerome B. Reed
1973

A recurring problem for marketing communication planners is the nature of the hierarchy of communication effects. Does awareness lead to comprehension to conviction and then to purchasing behavior? It depends. In fact three kinds of hierarchies…

Working Paper

Marketing Information and Decision Systems: Coming of Age in the '70's

David Bruce Montgomery (1938–2025)
1973

Abstract not available.