Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

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Journal Article

Marketing Information and Decision Systems: Coming of Age in the '70s

David Bruce Montgomery (1938–2025)
Marketing Science Institute 1973
Working Paper

Minority Financial Institutions, Inner City Consumers, and The Hunt Commission Report

William D. Bradford
1973

Abstract not available.

Journal Article

Modeling Marketing Phenomena: A Managerial Perspective

David Bruce Montgomery (1938–2025), Charles B. Weinberg
Contemporary Business 1973

Three aspects of the use of marketing models should be highlighted. First, marketing models are an aid to the decision maker, not a replacement. Marketing models often can help the manager make a better decision, but models do not make executive…

Working Paper

Monopoly and the Distribution of Wealth

William S. Comanor, Robert H. Smiley
1973

Abstract not available.

Working Paper

Note on the Validity of the Random Walk for European Stock Prices

Bruno H. Solnik
1973

Abstract not available.

Working Paper

A Novel Approach to Organizational Control

William G. Ouchi
1973

This paper argues that organizations may adopt one of two forms of control: behavior control or output control. Behavior control rests on the specification of rules and procedures and on the use of hierarchical surveillance to insure that those…

Working Paper

Objectives and Performance of Mutual Funds

Jack McDonald
1973

Abstract not available.

Working Paper

Optimal Design of a Multi-item, Multi-location,Multi-repair Type Repair and Supply System

Evan L. Porteus, Zachary F. Lansdowne
1973

The design of a system with many locations, each with many items which may fail while in use, is considered. When items fail, they require repair; the particular type of repair being governed by a probability distribution. As repairs may be…

Working Paper

Patterns of Joint Intentions and Acquisitions Among Major Durable Goods

George S. Day, William C. Dunkelberg
1973

Abstract not available.

Working Paper

A Perspective on Research in Computer-Based Information Systems

Henry C. Lucas, Jr.
1973

This paper attempts to place research on computer-based information systems in perspective. The interdisciplinary nature of the information systems field is stressed. A conceptual framework to classify and guide research on computer-based…

Working Paper

Price Level Changes, Default Risk and Interest Rates

David L. Bradford
1973

Abstract not available.

Working Paper

Price-Level Restated Accounting, and the Measurement of Inflation Gains and Losses

William D. Bradford
1973

Abstract not available.

Working Paper

Pricing Of Initial Equity Issues: The French Sealed-bid Auction

Jack McDonald, Bertrand Jacquillat
1973

Abstract not available.

Working Paper

A Risk-Return Analysis of Common Stocks As Inflation Hedges

William D. Bradford, John E. Ferguson
1973

Abstract not available.

Working Paper

Sales Force Performance and the Use of a Sales Information System

Henry C. Lucas, Jr.
1973

The results of a study of sales force performance and the use of a sales information system are presented. A descriptive model is discussed which identifies expected predictors of sales force performance and the use of a sales information system…

Working Paper

Some Thoughts on the Economics of Child Care Centers

Myra H. Strober
1973

Abstract not available.

Book

Statistical Analysis for Business Decisions

Charles Bonini
Irwin 1973

 

 

Book Chapter

Stochastic Models of Consumer Choice Behavior

David Bruce Montgomery (1938–2025), Adrian B. Ryans
Consumer Behavior: Theoretical Perspectives Prentice-Hall 1973
Working Paper

Subsidies in the Use of Revolving Credit

William C. Dunkelberg, Robert H. Smiley
1973

This paper deals with the measurement of subsidies in the use of consumer retail revolving credit under current local and institutional arrangements. The possibility of subsidies among credit users stems from three basic sources: (i) legal…

Working Paper

Television and Efficiency in Higher Education

Dean T. Jamison, Keith G. Lumsden
1973

Abstract not available.