Publications

We empower faculty to design and discover original research that challenges conventions and creates breakthroughs that push boundaries of knowledge.

Publication Types

Journal Articles

View peer-reviewed research by Stanford GSB faculty, published in leading journals across the business disciplines.

Books

View books written or edited by Stanford GSB faculty, from textbooks to books for a wider audience.

Working Papers

View scholarly works-in-progress by Stanford GSB faculty, which often appear in final form in academic journals.

Case Studies

View abstract and ordering information for case studies written and published by faculty at Stanford GSB.

Browse Publications

Publication Search
Publication Type
Academic Area
Results for
Working Paper

The Advantages of Domestic and International Diversification

Bruno H. Solnik
1973

Abstract not available.

Working Paper

The Capital Asset Pricing Model: Traditional and "Zero-Beta" Versions

William F. Sharpe
1973

Abstract not available.

Working Paper

The Effect of Disclosure on Consumer Knowledge of Credit Terms: A Longitudinal Study

William K. Brandt, George S. Day, Terry Deutscher
1973

Abstract not available.

Working Paper

The Effectiveness of Alternative Instructional Media: A Survey

Dean T. Jamison, Patrick Suppes, Stuart Wells
1973

Abstract not available.

Working Paper

The Housing Crisis and Public Policy

Stephen E. Roulac, Perry D. Quick
1973

Abstract not available.

Working Paper

The Information Content of Student Evaluations of Faculty and Courses

Keith G. Lumsden
1973

Abstract not available.

Journal Article

The Outlook for MIS

David Bruce Montgomery (1938–2025)
Journal of Advertising Research 1973 Vol. 3 Issue 3 Pages 5-11.

The article focuses on the significance of management information systems (MIS) in the United States. Both the general and the marketing interpretation of MIS have fallen into disrepute as a result of oversell and underuse. One cause of…

Working Paper

The Rate of Return on Investment in Durable Goods

William C. Dunkelberg, James B. Stephenson
1973

Abstract not available.

Working Paper

The Role of the Consumer in the Corporate Social Audit

George S. Day
1973

Abstract not available.

Working Paper

The Stationary Distribution of Returns and Portfolio Separation in Capital Markets: A Fundamental Contradiction

Barr Rosenberg, James A. Ohlson
1973

Abstract not available.

Working Paper

The University Library: Analysis and Proposals

Charles B. Weinberg
1973

The operation of the university library as a means to supply information is examined. It is shown that despite the increase in size of libraries, their standard of service is declining. Reasons for this decline are advanced. The strategic goals…

Working Paper

The Use of an Information System and Performance: Implications for Systems Design

Henry C. Lucas, Jr.
1973

A descriptive model of the use of an information system and user performance is presented. Data from a study of the use of a sophisticated sales information system and sales representative performance are analyzed according to the guidelines of…

Working Paper

A Two Asset Deterministic Cash Balance Problem

Joseph Blackburn, Gary Eppen
1973

This paper considers a two-asset cash management problem in which transfers between the cash account and a portfolio of earning assets are used to control a cash account subject to a sequence of deterministic inflows and outflows. Transaction,…

Journal Article

Estimating Dynamic Effects of Market Communication Expenditures

David Bruce Montgomery (1938–2025), Alvin J. Silk
Management Science: Applications June1972 Vol. 18 Issue 10 Pages B485-B501.

The problem is the measuring of market response to a “communications mix”—the various means which a firm employs to transmit sales messages to potential buyers. Distributed lag models are applied to time series data for an ethical drug to…

Book

$FCRRV, a Basic Program for Generating Correlated Random Normal Variates, Technical Report No. 14

David Bruce Montgomery (1938–2025), Patrick J. Connolly
Graduate School of Business, Stanford University June1972

   

Journal Article

Lower Pay for Women: A Case of Economic Discrimination?

Myra H. Strober
Industrial Relations: A Journal of Economy and Society May1972 Vol. 11 Issue 2 Pages 279-284.
Journal Article

Risk, Market Sensitivity and Diversification

William F. Sharpe
Financial Analysts Journal January1972 Vol. 28 Issue 1 Pages 74-79.

Abstract not available.

Working Paper

Advertising As A Source Of Monopoly Power

William S. Comanor, Thomas A. Wilson
1972

Abstract not available.

Working Paper

An Alternative Simplex Criterion Under Degeneracy

Charles A. Holloway (1936 – 2026)
1972

When degeneracies occur, the simplex multipliers can no longer be interpreted as derivatives of the optimal value of the current basic feasible solution with respect to a non-basic variable. This paper develops an alternative criterion for…